2011 Lotus Evora, Gry/tan/blk,tech Pkg,prm Pkg,srvd on 2040-cars

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Lotus Evora comes in for a facelift

Lotus may have scrapped the ambitious product plans of its previous administration, but don't think it's going to try to skate by on an altogether unchanged lineup. It's preparing what promises to be some major updates for the Evora, which is a good thing because that's currently the only model Lotus offers in the States. And here's out first look at what's in store. It's hard to tell much with all the camouflage disguising it from prying eyes like ours, but you can see this Evora prototype is wearing a new front bumper and what appear to be reshaped side sills that could be redesigned to allow easier ingress and egress – not something for which low-slung Lotuses have been particularly well known in the past. A retuned version of the Toyota-sourced V6 engine is also said to be under the hood, and unburdened a bit by a cut in curb weight. The revised Evora is expected to make its debut next month at the Geneva Motor Show, paving the way for a potential convertible and even a crossover version down the road.

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...