2011 Lotus Evora 2+2 3.5l on 2040-cars

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2015 Belgian Grand Prix is a return to scheduled programming

With summer intermission over, the second half of the Formula One season commenced in the Belgian countryside at Spa-Francorchamps. After qualifying, it looked a lot like the first half of the season with just a few minor changes. Lewis Hamilton was even more dominant in his Mercedes-AMG Petronas than usual, regularly taking half a second out of his teammate in just the middle sector of the circuit. Teammate Nico Rosberg tightened it up a tad for his final hot lap, but Hamilton still took pole by 0.45 seconds ahead of Rosberg in second. With his Williams back at a power track, Valtteri Bottas got himself up to third, although more than a second behind Hamilton. Romain Grosjean in the Lotus in fourth had his best qualifying performance since his fourth-place grid spot at the 2013 US Grand Prix. This was a huge boon for Lotus, the team facing another financial issue off track that threatened to have its cars impounded as soon as they left the circuit. Grosjean had to have his gearbox changed before the conclusion of six races, however, so the five-spot penalty meant he'd actually line up ninth for the race. Sergio Perez put the Sahara Force India in fifth, where we're more used to seeing his teammate Nico Hulkenberg, just ahead of Daniel Ricciardo in the Infiniti Red Bull Racing in sixth. Felipe Massa got the second Williams in seventh, in front of the second Lotus of Pastor Maldonado in eighth. Then came the first and only Ferrari in the top ten, Sebastian Vettel qualifying ninth after a disappointing Saturday for the scuderia; teammate Kimi Raikkonen suffered gearbox issues and qualified way down in 16th. Carlos Sainz took tenth in the Toro Rosso. A new start procedure in Belgium meant drivers had to handle clutches on their own, without the engineers finely tuning bite points between the garage and the start line. That was in conjunction with another rule limiting the kinds of radio messages possible between engineers and drivers, aiming to put more of the car in the drivers' hands. After an aborted start when Hulkenberg's car quit while sitting on the grid, Hamilton made the most of the new procedure. His start wasn't amazing but he beat everyone else off the line, while those behind were alternately getting bogged down or leaping ahead. Midway through the first lap the top ten was Hamilton, Perez, Ricciardo, Bottas, Rosberg, Vettel, Maldonado, Grosjean, Massa, Marcus Ericsson. At the end of 43 laps, Hamilton would still be in the lead.

Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus Motorcycles C-01 now 'ready for the road'

When we first laid eyes on leaked images of the Lotus Motorcycles C-01, we wondered if its laid-back, sport cruiser shape was really appropriate for a motorcycle bearing any connection with Colin Chapman and the company's famous "add lightness" mantra. We've now seen official pictures of the bike in multiple color schemes, including classic black and gold, British racing green and even a variant that resembles Martini livery, and while we think it looks pretty cool, our opinion hasn't really changed.
Perhaps we shouldn't be surprised that the C-01 isn't an embodiment of the Lotus ethos, as the company that intends to build it isn't really Lotus at all, its builders - German racing firm Kodewa and tuner Holzer Group - merely having licensed the name of the British sportscar maker. It was designed by Daniel Simon, who once worked for Volkswagen and consulted for Bugatti and is the man credited with creating the reborn Tron Light Cycles. Still, looking past its questionable heritage, the C-01 looks pretty darn awesome, and there are some interesting bits that have us looking forward to the production version that's reportedly due within the next two months.
As expected, power comes in at 200 horsepower, courtesy of a modified version of KTM's 1,195-cc V-twin engine. The chassis is made up of steel, titanium and carbon fiber, with a seat height of about 28 inches. Its wheelbase, at about 65 inches, is a full 10 inches longer than a real street-legal superbike, and its front end is raked way out in front with a 19-inch wheel. Those dimensions mean we shouldn't expect much racetrack prowess, unless its rider is only planning on going in a straight line. Indeed, with a claimed dry weight of under 400 pounds, the Lotus Motorcycles C-01 ought to be mighty quick down the quarter mile.