2010 Lotus Evora In British Racing Green on 2040-cars

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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Listen to the Lotus Evora 400 make lovely noises

Automakers roll out loads of video content these days, but they often do so much editing and add so much background music that you miss out on the best stuff. With this video, Lotus shows they know what's important. This video shows Lotus's Evora 400 spending some time out on their test track in Hethel. The video is quite short and consists mostly of some onboard footage, but Lotus clearly invested in the sound recording. This Evora's 400 horsepower, supercharged V6 sounds brilliant as it screams around the course. We'll be getting a version of this car in the States this year. Lotus intends on selling the fittingly named Evora Sport 410 (for its 400 horse output) in America. It's possible we may see a lower-end model as well without the supercharger or with a smaller engine. No matter what though, great-sounding Lotuses are in our future. Related Video: Image Credit: Lotus Lotus Coupe Performance Videos engine

Lotus Type 130 electric supercar officially named Evija

Only known as the Type 130 to this point, the new Lotus supercar finally has its official name: Evija. Lotus made the announcement at the 2019 Goodwood Festival of Speed, and some fans have the lucky opportunity to get a sneak preview of the all-electric performance vehicle during the event. The Evija, which is pronounced "ev-eye-a," will be the first car Lotus has produced under the ownership of Chinese umbrella company Geely. Evija means "the first in existence" or "the living one," according to Lotus, thought the company did not go into the origins of the word. With cars such as the Rimac C_Two already in existence, the Evija is not the first electric supercar, but Lotus says it is the "first all-electric hypercar" from a British automaker. It's also the first electric Lotus. The Evija is slated for its world debut in London on July 16, 2019, and production is expected to start in 2020. However, Lotus set up a light show experience at Goodwood that involves that car. So, fans won't see the full vehicle, but the experience will tease small yet-to-be-seen details.  Very little information is known about the car yet, save for a nebulous aero image and a couple short video teasers. It will have a push-button gear selector, a light-up rear Lotus badge, an electric charging dock cover, and it appears it will have a tablet style dash setup. And, of course, carbon fiber will be the material of choice inside and out. We'll have full specs, photos, and information shortly. Auto News Green Green Lotus Lotus Evija