2010 Lotus Evora Base Coupe 2-door 3.5l on 2040-cars

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New Lotus SUV could be based on Volvo architecture

Last year, Chinese carmaker Geely upped its stake in Lotus to a majority, recently investing more money into the British brand. Now, talking with Automotive News, CEO Jean-Marc Gales says Geely has approved three new models: two sports cars and the third an SUV. The sports cars will be announced later this year, and they will reach production in 2020. The last time a properly new Lotus debuted was in 2009 with the Evora, so a decade later new products are certainly due. But what about that SUV? Autocar says that since Geely also owns Volvo, that makes it possible for Lotus to base the SUV onto the Volvo SPA platform, which is also used in the XC60 and XC90. The choice of platform would mean the SUV would have to be a four-cylinder model, but that's nothing new to Lotus. It could even use Volvo's "Twin Engine" hybrid setup, which would mean a power output of over 400 horsepower as stock, and that with Lotus' eagerness for lightness could be a potent combination. Autocar quotes Gales as saying, "It will go round bends like nothing else in its segment." The target weight for the approximately Porsche Macan-sized SUV is under 2,000 kilos (4,400 pounds), and the Macan weighs 4244 pounds in 400-hp Turbo guise. The Lotus SUV is projected to hit the market in "about four years," and it's very likely to be built in China instead of Britain, as the Chinese market is very enticing — especially for this class of vehicle. The vehicles will still be designed at Lotus' Hethel HQ. Related Video:

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus updates Elise with new Sport, Sport 220 models

There aren't a lot of models that stay on the market a full 20 years after their introduction. The Lotus Elise is one of those few, so to mark the occasion, the British sports car manufacturer is launching two new versions. Instead of simply dressing the Elise up with special trim and badges (which it has already done), the new models succeed the old ones by "adding lightness" and increasing performance in the classic Lotus style. Replacing the base Elise is the new Lotus Elise Sport, which cuts a good 24 pounds off the already featherlike curb weight – now down to 1,909 pounds. The 1.6-liter inline-four that is sourced from Toyota and enhanced in-house carries over with 134 horsepower and 118 pound-feet of torque for a 0-60 time of 6.0 seconds and a top speed quoted at 127 miles per hour. Fuel economy and emissions figures improve thanks to the decreased weight, but Lotus says the difference is most felt in the brand's signature handling dynamics. Those looking for a little more oomph may be more enticed by the upgraded Elise Sport 220. Taking the place of the outgoing Elise S, the new Sport 220 benefits from the same weight reduction as the Elise Sport, but packs the larger, more potent engine. The 1.8-liter supercharged four delivers 217 hp and 184 lb-ft of torque to deliver a 4.2-second 0-60 time and a 145-mph top speed. Along with the weight reduction, the new Sport models benefit from optimized throttle response, traction slip thresholds, and handling balance. They also feature new Bilstein dampers. Along with ten exterior colors available, buyers will also be able to choose between leather, Alcantara, or (our pick) classic tartan upholstery like the original 1976 Lotus Esprit S1. Unfortunately, we can't count ourselves among those potential buyers, since Lotus no longer offers the Elise in North America. The automaker is, however, tipped to bring the next generation back to these shores toward the end of this decade. And the incremental improvements that it constantly rolls out bodes well for what's to come.