2010 Lotus Evora on 2040-cars

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Lotus bows out of Paris Motor Show

The plan put forth by former Lotus CEO Dany Bahar was to explode the British brand into the high-dollar sports car segment and directly challenge its marquee names. The first explosion came with the surprise introduction of five concepts at the 2010 Paris Motor Show. What has continued to surprise, though, is that the explosions haven't stopped: parent company Proton has had troubles leading to a reworking of its Formula One involvement, its IndyCar effort has had a rough ride, Proton's sale to Malaysian conglomerate DRB Hicom led to a production stoppage, and while the company was reassured that it wouldn't be sold, Bahar was shown the door - along with four of those Paris concepts, as far as we can tell. Yet the company is still making highly regarded cars and going racing.
So it shouldn't be all that surprising that, according to a report in Car and Driver, Lotus won't be attending this year's Paris Motor Show at all. Lotus didn't have much to show off at the Geneva Motor Show or the New York Show as all development was halted for two months, and the new corporate owner and new CEO installed by that owner are still working through the details of its niche English property. We will hope this is nothing more than a step in the reorganization, and look forward to seeing the Hethel firm again in Los Angeles or Detroit.

Lotus chief promises upcoming SUV will be true to brand

Lotus isn't the first sports car manufacturer getting into the crossover game. It's just the latest, and perhaps most surprising. That's because the British automaker made its name by keeping things as light as possible, and SUVs are anything but. Still, the company's chief executive is adamant that the crossover will be very light... and very Lotus. Speaking with TopGear.com, Lotus CEO Jean-Marc Gales asserted, "If Colin Chapman was alive I believe he would have done" a crossover. That's a pretty bold claim made in the name of the man known for his featherweight sports and racing cars, but Gales may not just be blowing hot air. "It will be the size of a Porsche Macan but only 1600kg, and will be the most agile and fastest of that class on a track," Gales told TG. "It's logical for us to make one in the Macan segment - the rest are all two tons, even a BMW X3. They take a normal car platform with big tires and brakes and transmission. We will use a four-cylinder engine." Keeping it light will be a vital part of the equation for Lotus, but it won't be all. It'll also have to bring up the quality, because quirks that owners might forgive in a sports car might not be tolerated to the same extent in a more mainstream product. Fortunately, Gales has been working on that ever since he took charge of the company just last year. He'll have that much more time to get it right by the time the crossover hits the Chinese market in 2019 or 2020. The vehicle is being designed principally for that market, and will be built locally. The design and engineering work is being carried out, however, at the company's headquarters in Hethel, England. Two designs are reportedly being considered, each with signature Lotus design traits to convey the image of light weight, with a profile reminiscent of the Elite four-seater from the 1970s. If the model proves a success in China, it could make its way back to the UK and Europe, though North American availability remains a question mark, and Lotus spokespeople have been cagey at best about plans to expand their US offerings. Gales also told TG that the crossover will end up only helping the company's sports car offerings, not hurting them. Increasing its quality will be one part, but developing more robust components (like air conditioning systems) will be another. At very least, it will help Lotus stay profitable and fund future sports car projects that may not be possible based on their own revenues alone.

Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.