1969 Lotus Elan S4 on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus Exige V6 Cup takes extreme to the extreme

What separates a road car from a race car? You're looking at it. It's the Lotus Exige V6 Cup, a model based on what is already one of the most hardcore performance machines on the road, albeit upgraded to an even harder-core spec. It's a good 130 pounds lighter than the Exige S (a vehicle which didn't have much flab to trim in the first place) and can hit 60 in under four seconds. With the notably exception of certain versions of the Porsche 911, there aren't a lot of six-cylinder cars that can claim that kind of performance.
In fact, the Exige V6 Cup is so close to race spec that it's already eligible for a number of racing series. Just bolt in the removable FIA-certified roll cage, maybe swap on some slick tires and you're good to go. Then you can drive it home again when you're done, just like in sports car racing's heyday. But don't take our word for it: the team over at XCar took the V6 Cup to the UK's Goodwood circuit to see how it compared to the Exige S it recently drove, and you can view the stirring results in the video below.

Lotus Type 66 is the Can-Am race car that never was

Most car reveals for Pebble Beach are all-new luxury and supercars, faithful recreations of classics, or some unique restomods. What Lotus has revealed isn't really any of those. The Type 66, while looking like a reproduction of a classic race car, is actually completely new, since it was never built in the first place. Apparently Lotus was considering entering the Can-Am racing series back in 1970, a time when the company was seriously competitive in Formula 1. A designer by the name of Geoff Ferris was put in charge, and drawings and models were made, but the project, called Type 66, never went any further. Those Type 66 designs survived, and to help celebrate the company's 75th anniversary, Lotus decided to bring the car to life. And the result is not exactly what it would've been built for 1970. The design is very similar, and the red, white and gold paint is what Lotus would've used. However, the body has been formed from carbon fiber (something that was definitely not used) and makes much more downforce thanks to more than 1,000 hours of aero development. Specifically, it can produce 1,764 pounds of downforce at 150 mph, more than the weight of the vehicle. The frame is more traditional, though, being made of extruded and bonded aluminum and aluminum honeycomb panels. The powertrain is a similar blend of vintage and modern. It uses a pushrod V8 of unknown manufacture, but with forged internals as well as modern fuel and engine management. It makes a huge 819 horsepower at 8,800 rpm and 550 pound-feet of torque at 7,400 rpm. It also has functional and classic-looking gleaming intake trumpets sticking out the back. Safety and features that are thoroughly modern are also included in the Type 66. It has electric power steering, ABS, a modern fuel sell, sequential manual transmission and an anti-stall multiplate clutch. Only 10 Type 66s will be built, one for every race in the 1970 Can-Am season. Each one will cost more than GBP1 million, or $1.27 million. And, unsurprisingly, it's for the track only. Related Video: