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Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Lotus Type 66 is the Can-Am race car that never was

Most car reveals for Pebble Beach are all-new luxury and supercars, faithful recreations of classics, or some unique restomods. What Lotus has revealed isn't really any of those. The Type 66, while looking like a reproduction of a classic race car, is actually completely new, since it was never built in the first place. Apparently Lotus was considering entering the Can-Am racing series back in 1970, a time when the company was seriously competitive in Formula 1. A designer by the name of Geoff Ferris was put in charge, and drawings and models were made, but the project, called Type 66, never went any further. Those Type 66 designs survived, and to help celebrate the company's 75th anniversary, Lotus decided to bring the car to life. And the result is not exactly what it would've been built for 1970. The design is very similar, and the red, white and gold paint is what Lotus would've used. However, the body has been formed from carbon fiber (something that was definitely not used) and makes much more downforce thanks to more than 1,000 hours of aero development. Specifically, it can produce 1,764 pounds of downforce at 150 mph, more than the weight of the vehicle. The frame is more traditional, though, being made of extruded and bonded aluminum and aluminum honeycomb panels. The powertrain is a similar blend of vintage and modern. It uses a pushrod V8 of unknown manufacture, but with forged internals as well as modern fuel and engine management. It makes a huge 819 horsepower at 8,800 rpm and 550 pound-feet of torque at 7,400 rpm. It also has functional and classic-looking gleaming intake trumpets sticking out the back. Safety and features that are thoroughly modern are also included in the Type 66. It has electric power steering, ABS, a modern fuel sell, sequential manual transmission and an anti-stall multiplate clutch. Only 10 Type 66s will be built, one for every race in the 1970 Can-Am season. Each one will cost more than GBP1 million, or $1.27 million. And, unsurprisingly, it's for the track only. Related Video:

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...