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Lotus won't rule out SUV, but first we'll get a new Elise

Not even Lotus can ignore the sales potential of SUVs. Speaking to media yesterday, Lotus CEO Jean-Marc Gales said "The SUV is an interesting market. We're working on a concept but haven't made a decision yet." Lotus has reorganized lately, and is cash flow neutral on a path to future profitability. Put away your pitchforks. Yes, Lotus is the last automaker we'd expect to make an SUV, but nearly every other carmaker has already given up resistance. And we surmise that even a Lotus SUV would follow the Lotus founder Colin Chapman's famous ethos of "Simplify, and add lightness." At least relatively. Or, as Gales put it, "We stick to our roots, because they are enviable roots." That means the new Elise, coming in 2020 and destined for America, will be a lot like the current model sold in other markets. As we reported last week, Gales confirmed that the next Elise will be slightly wider to accommodate side airbags, but otherwise will have similar dimensions and power-to-weight ratio. The Evora 400 Roadster is also still planned, but won't come stateside for at least two years. "Lotus will not fit electrical steering [systems]. They take away the steering feel." And while the SUV ship may sail, there are still a few heretical ideas left in Hethel. In confirming that the Elise will add assisted steering in the next generation, Gales assured us it would be hydraulic. "Lotus will not fit electrical steering [systems]. They take away the steering feel." Also off the table for Lotus is any kind of hybrid. Speaking to Autoblog, Gales explained that hybrid systems adds weight, complexity, and take up space. The first two items go against the core values at Lotus, and the third creates packaging issues. "Besides, when you have low mass it's easy to be efficient," the CEO said. He added that a pure EV might be something Lotus would consider, but not anytime in the near future. Lotus returns to the US this year with the Evora 400. Stay tuned for our first drive review in a couple of days (spoiler alert: the car is awesome). And beyond the Evora convertible and next Elise, Gales says "You will enjoy many more cars from our company." We can't wait.Related Video: Lotus Convertible Coupe SUV Performance lotus evora 400 jean-marc gales lotus evora 400 roadster

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.