2002 Lotus Esprit V8 1 Of 100 Inferno Red 5spd Glass Top on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus Evora 400 Roadster won't save the brand, and that's okay

There may not be a more disappointing brand in the United States than Lotus. It's not because the British brand can't make a good car. In fact, it's quite the opposite. The big problem with Lotus is that it builds highly compelling cars, but can't actually sell them in America because it can't afford to make them meet the complicated set of safety requirements required by US regulators. That makes us sad. Fortunately, there's one upcoming exception. For 2017, Lotus is bringing the Evora 400 to our shores, and a North American version of the Sport 410 has been promised. We welcome them with open arms and a proper pair of Southcombe driving gloves. But that one model line isn't going to be enough to keep Lotus in the minds and hearts of driving enthusiasts from sea to shining sea, nor will it keep the admittedly small number of US dealers happy. As pleased as we are to see reports that a Roadster version of the latest Evora is on the way, more will be needed. Lotus told Autocar that it expects the convertible to account for half of its sales here in the States, and we don't doubt that. But it's still just another version of the same automobile, and 500-700 additional sales is not going to be enough to reestablish Lotus as a legitimate sportscar contender here in America. For that, it's going to need another model line or two, hopefully at an entry-level pricepoint. A range-topping halo car wouldn't hurt, either. On the bright side, the Evora Roadster sounds like a solid step in the right direction. It's apparently just as stiff and lightweight as the coupe – "It's so simple it makes you wonder why it wasn't done six years ago," says Lotus chief Jean-Marc Gales – and that means its 400-horsepower, supercharged V6 engine will still propel it from 0-60 in 4.1 seconds and to a top speed of 186 miles per hour. Plus, the Lotus name is well established and highly respected. We don't think we're smarter than the men and women leading Lotus in the UK. So, we're sure Lotus doesn't expect the Evora Roadster to completely reverse its unfortunate fortunes in the States. The promise of a new Elise in 2020 ought to help in that regard, assuming it will be more attainable than the $90,000 Evora. In the meantime, we can't wait to feel that familiar wind-in-the-hair excitement we're sure the Lotus Evora Roadster will provide.

Lotus Type 133 / Envya spy photos show it in thin camouflage

Lotus's upcoming electric sedan, codenamed Type 133 and potentially named Envya, has been caught in spy photos once again, and this time we get an impressively clear look thanks to thin, branded camouflage. It looks as long and slinky as ever, and design elements from the Lotus Eletre electric SUV are obvious. It also looks as though it's closely related to the Polestar 5 sedan. The nose of the Type 133 is a near note-for-note remake of the Eletre's, but significantly lower and flatter. Frankly, it's a much better execution of the design to these eyes. It has the split headlights and the hexagonal active grille shutters like the SUV, too. Close examination also shows that the upper headlights consist of two scowling lenses on each side, with the upper ones obscured by vinyl camoflage. The low nose rises quickly over a short hood into the long, raked roofline that continues right through to the tail. The Type 133 is absolutely a modern fastback-type sedan, and likely features a hatchback. At the leading edge of the roof, there's a sensor that's presumably for advanced driver aids, and is one of the signs that this car likely is closely related to the Polestar 5, which was previewed with a similar sensor. Around at the back, the Type 133's details are harder to see due to the final taillights not being installed. But it does appear to be getting full-width units, and there are some diffuser-like details in the rear bumper. Besides that aforementioned sensor, the whole car's shape, size and proportions look extremely close to the Polestar 5's and those of the Precept concept that previewed the Polestar. The low nose, long roof, roof sensor, flush door handles, they're all very similar. And with Geely owning both brands, it's not really a surprise. The same electric platform from the Eletre is likely powering the Type 133, and power could range from 595 to 893 horsepower. Battery packs could range from 92- to 120-kWh. With how finished and thinly disguised this prototype is, we think the Type 133 could be revealed sometime this year, possibly going on sale next year.  Related Video: