1999 Lotus Esprit V8 Coupe 2-door 3.5l on 2040-cars

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Lotus rolls out factory delivery program for Elise, Exige and Evora

"We are delighted to open our doors to customers so that they can collect their new car from us direct." - Jean-Marc Gales
Buying a Lotus sports car now comes with an added perk - you get a peek behind the curtain at the famous factory in Hethel, England.

Lotus wants to find its first car, built by Colin Chapman

Lotus is looking for the first car its founder ever built. The Lotus Mark I, a trials special Colin Chapman built in a small garage in London in 1948, has been lost to history and the company has been trying to find it for ages. As Lotus is 70 this year, the first Lotus would be quite the icing on its birthday cake. Colin Chapman constructed the first Lotus in a garage that belonged to his girlfriend's parents, at the age of 20. The car was reportedly an instant competition success, but Chapman's competitive spirit meant he soon started on the car's successor, the Mark II, and sold the Mark I in November 1950 for GBP135 after advertising it in Motor Sport magazine. Both the Mark I and II were based on Austin 7 hardware, but the latter used different Ford engines while the Mark I retained an Austin 7 engine. Experiments with lightening the vehicle and developing a better suspension design were Lotus hallmarks from the very beginning, as the car needed to beat Britain's rough rally terrain and have enough grunt to climb hills. Lotus Engineering was set up in 1952, later spawning Team Lotus that started out in Formula 1 by the end of the 1950s — and the rest is history. But Lotus owes everything to the humble Mark I. "The Mark I is the holy grail of Lotus' history," Clive Chapman, Colin's son explains. "It's the first time that my father was able to put his theories for improved performance into practice when designing and building a car. To locate this landmark Lotus, as we celebrate the 70 th anniversary, would be a monumental achievement. "We want fans to take this opportunity to look in every garage, shed, barn and lock up they're allowed to," added Chapman. "It's even possible that the Mark I was shipped from the UK, and we'd love to know if it survives in another country." This means the first Lotus could even reside in the United States, if it is still in one piece. Related Video: Featured Gallery 1948 Lotus Mark I News Source: Lotus CarsImage Credit: Colin Chapman Foundation Lotus Automotive History Convertible Classics

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.