1997 Lotus Esprit Race Car With Custom Enclosed Trailer on 2040-cars

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New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Watch the Lotus 3-Eleven run down Porsches and destroy the Nurburgring

The Lotus 3-Eleven is the automaker's most powerful production machine to date. Roughly a year ago, Lotus set out to show just how capable the 3-Eleven is by sending the open-top track-focused machine to the Nurburgring. Lotus claims the car set a blistering time of 7:06 around the track. Now in a belated celebration, automaker released two new, short clips of the vehicle sprinting around the Green Hell. There's no questioning just how capable the 3-Eleven is. In both videos, which are shot from the driver's seat, the track car chases down various Porsches at an impressive rate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. While there's some controversy over how Lotus set the time, the 3-Eleven's claimed Nurburgring pace is quicker than a Nissan GT-R Nismo and is just four seconds slower than a Lamborghini Aventador LP750-4 SV. Earlier this year, Germany's Sport Auto magazine took the 3-Eleven to the Hockenheimring where the track car managed to set a new record, besting the likes of the Porsche 918 Spyder. With a claimed dry weight of just 1,962 pounds, the 3-Eleven focuses emphasizes lightweight structure over massive power. Still, it's Lotus' most powerful production car with a 3.5-liter supercharged V6. In the right hands, the 3-Eleven can sprint to 60 mph in 3.0 seconds and managed to lap the automaker's test track 10 seconds quicker than the Evora 400. Marc Basseng, the racecar driver piloting the 3-Eleven, claimed the 3-Eleven could go even faster around the Nurburgring with less traffic. After watching these new clips, we would have to agree. Related Video:

Watch the Lotus Esprit evolve from 1976 to 2004

Seeing a model as long-lived as the Lotus Esprit evolve over time generally requires some clever photography or graphical work, kind of like this. This video doesn't require any of that trickery, though, because it features every single model year of Espirt in one glorious row of awesome British cars.
Taken at the 2013 Lotus Festival at Brands Hatch in the UK, it features Esprits from 1976 all the way to its last model year in 2004. It really puts into perspective the slow evolution of the mid-engined, wedge-shaped Lotus, as it went from a very 1970s design to something decidedly more modern.
We've got the full video below, which starts with a red 1976 model, travels down the line to a silver 2004 Esprit, and then all the way back to the original. Take a look, and let us know what you think.