1995 Lotus Esprit S4s Coupe 2-door 2.2l on 2040-cars

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Lotus supposedly working up a new Elan, again

Geely's investment in Volvo, and giving Volvo the freedom to do what Volvo knows how to do, propelled the Swedish automaker to another level. This could be the year English automaker Lotus begins the same climb. Late last year, Bloomberg said Geely committed an initial $2 billion to the Lotus renaissance. That number was low, the Financial Times reporting Geely planned to invest billions over the next five years. In May this year, Lotus announced it was hiring 200 new engineers and opening a new engineering center to develop a new range of SUVs, GTs, and sedans that would expand consumer appeal to triple its current annual volume. Sports cars are a vital part of the new mix as well, Autocar citing Lotus insiders for a report that a new Elan convertible sports car has "a strong possibility of being revived in the next few years" as a nameplate.    Lotus made a splash about bringing back the Elan — along with a new Esprit, Eterne, Elise, Elite, and city car — at the 2010 Paris Motor Show. That was a very different Lotus, when Malaysian automaker Proton owned the English outfit and ex-Ferrari marketing honcho Dany Bahar manned the helm. In spite of promises of funding, the team at Hethel lurched through years of corporate drama and dire finances until Geely took over in 2017. The latest Elan whispers sketch a convertible targeting the Porsche 718 Boxster - Lotus in general has Porsche in its sights. The car pictured above is from the first re-animation of the Elan badge, from 1989 to 1995. A coming Elan would sit above the Elise in the lineup, with more space, amenities, and luxury, at the same time as it would focus on being the lightest and most agile in the segment. Before that arrives, however, Lotus needs to finish developing the sports car platform that will help carry the brand's new range for the next decade; The Lotus SUV uses Volvo's SPA architecture that carries the XC90 and XC60. CEO Phil Popham's Vision-80 program — which now seeks to grow annual volume not merely triple but six-fold to 10,000 cars by 2029 — will be centered around the multi-material architecture that replaces the Elise and Evora architectures presently employed. Due in two years, the rivet-bonded "alloy-core" chassis will likely include carbon fiber and other advanced materials.

This is how ground effects work in a nutshell

There are two ways to generate downforce. One is with all manner of wings and spoilers on the surface of the vehicle. The other is with ground effects. One you can clearly see, the other remains something of a hidden mystery. Fortunately, the good folks at Lotus and Goodwood are here to dumb it down for us non-engineer types. It's called Bernoulli's Principle, named after Swiss physicist Daniel Bernoulli who literally wrote the book on the subject way back in the 1700s. Countless engineers have spent their careers focused on its study and application, but the crux of the matter is that, as the speed of air (or other "fluid") increases, pressure decreases. Play with the air's increasing speed and decreasing pressure just right and you can generate downforce underneath the body of a car without significantly increasing drag as you would with surface spoilers. For evidence of how Bernoulli's Principle applies in practical terms, just look at the last Ferrari to pack a turbocharged V8 in the middle and the latest one. The F40 had a giant wing on the back, where the 488 GTB has none. But because the 488 uses underbody aerodynamics (or "ground effects"), it generates significantly more downforce than the winged F40 ever could, and at lower speeds. Ferrari, however, was not the first outfit to harness the power of ground effects. Lotus did with the legendary 79 that Mario Andretti drove to the world championship back in 1978. That was the genius of Colin Chapman, and to explain how it all works in layman's terms, our friends over at Goodwood Road & Racing brought in Colin's son Clive Chapman, head of Classic Team Lotus, to put together the video above. Related Video:

Lotus names Jean-Marc Gales as new CEO

It's been about two years since DRB-Hicom took over Proton, and through it Lotus. One of its first courses of action was to fire the existing CEO, Dany Bahar, and proceed to scrap most if not all of his (arguably over-) ambitious plans. In his place they put one of their own - Aslam Farikullah - as Chief Operation Officer, but now the Malaysian-owned British automaker has attracted an industry heavyweight to lead it into the future.
That heavyweight is Jean-Marc Gales. The British- and German-educated Luxembourgian has spent the past couple of years running the European Association of Automotive Suppliers (CLEPA), but may be better known for his previous posting as CEO of PSA Peugeot Citroën between 2009 and 2012, during which time he introduced the Citroën DS line, amongst others, and increased the French automaker's sales. Before PSA he worked for Daimler, General Motors and Volkswagen.
As the new Chief Executive Officer of Group Lotus, Gales will face the difficult task of growing a business based on three models - the Elise, Exige and Evora - that date back to 1996, 2000 and 2009, respectively. Whether he'll push for new models like his predecessor did remains to be seen, but he'd be wise to learn from Bahar's mistakes and avoid overextending what has always been a relatively small automaker.