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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

2020 Lotus Evora GT Road Test | Don’t forget about Lotus

Slipping into the leather, carbon fiber-backed seats and turning on the engine is an event in the 2020 Lotus Evora GT. Stick the stubby, unmarked key in the ignition, turn two notches; press a button on the remote; push the clutch in, and hold the “Engine Start” button down. The tachometer springs to life, zinging up past 2,000 rpm before settling into an even, but emphatic idle. If everybody wasnÂ’t already staring at the little British sports car in the parking lot, they are now. Once the astoundingly complex, but charming start procedure is done, the fun begins. Lotus has sold only one other more powerful version of the Evora in the United States, that being the GT430. This GT is rocking a poked and prodded version of the Toyota 3.5-liter V6 engine found in all Evoras, but as in some other versions, an Edelbrock supercharger has been added to boost output. With the six-speed manual, its output is 416 horsepower and 317 pound-feet of torque. Twist increases to 332 pound-feet with the six-speed automatic, but donÂ’t buy a Lotus with an automatic. Just donÂ’t do it.  The gear lever snicks into first with positive, notch-like action. LotusÂ’ analog gauges stare back, displaying the most important information in a legible size and font. ThereÂ’s a digital speedometer tucked into a little nook under the steering wheel's red center line, just the right height for a quick glance downward. Grippy leather covers the 9 and 3 positions on the wheel, while soft Alcantara contrasts with the leather on the top and flat bottom of the wheel. Lotus clearly knows that sweaty racetrack hands and Alcantara donÂ’t mix.  This clutch is heavy, is the first thought upon setting out on the road. It fits the car and makes the driver work a little to be smooth. Good. Driving a Lotus shouldnÂ’t be a walk in the park. The driving position is bang-on. Those manually-adjustable (and heated!) leather seats are mounted low, their bolsters large enough to be snug, but short enough to slip over getting in. The view forward doesnÂ’t leave much to be desired, but looking out the back is like looking through a mail slot. ThereÂ’s a tiny box of glass, but itÂ’s tinted, making it difficult to see whatever might be visible. Side mirrors it is, and those are plenty fine, even allowing a view of the wide rear hips.  At speed, racecar vibes abound instantly.

2022 Lotus Emira packages and colors detailed along with European pricing

Lotus just dropped all the nitty gritty details on the Emira First Edition, and it even provided European pricing. Unfortunately, we’re being told to wait for official U.S. pricing information, but this gives us a general idea of what to expect. WeÂ’ll start this off by letting you know that an Emira First Edition is fully loaded up with options, making it extra expensive. Europeans will be paying ˆ95,995 for the model, and in case youÂ’re in the U.K., your price is GBP75,995. The Euro equivalent is $112,000 at todayÂ’s exchange rates, while the pound sterling equivalent is about $104,000. Without U.S.-specific pricing available yet, itÂ’s impossible to nail down an exact figure. That said, expect it to be around $100,000 or a little more for the Emira First Edition here. Lotus tells us what you get for your First Edition money, too. It specifies that this model is the “V6 First Edition,” because a not-yet-detailed “i4” First Edition is coming late next year to launch the AMG-sourced four-cylinder model. The V6 comes with the six-speed manual transmission standard. It also adds the available 20-inch forged alloy wheels with a diamond-cut two-tone finish and two-piece brake discs with branded calipers. A bunch of optional packages are fitted as standard with the First Edition. You get the Lower Black Pack, which gives you a glossy black paint finish for the front bumper air blades, front splitter, side sills and rear diffuser. The Drivers Pack gives you the choice between the Tour or Sport suspension (Sport is slightly stiffer). Tour comes with Goodyear Eagle F1 Supersport tires, and Sport comes with Michelin Pilot Sport Cup 2s. The standard Design Pack adds privacy glass, sports pedals, Lotus-branded floor mats, a black Alcantara headliner and the choice of brake calipers in a few different colors. The Convenience Pack then adds front parking sensors, rain-sensing wipers with aero blades, auto-dimming mirrors and a rear luggage storage set. In Europe, this last pack also adds a reverse camera, but that will be standard equipment in the U.S. by law. You can add even more money to the Emira First EditionÂ’s price by opting for the full Black Pack (an extra GBP1,200 or ˆ1,370). This coats a number of other exterior parts in glossy black paint including the roof, mirrors, Lotus badge and exhaust finisher. Lastly, an automatic transmission is available for GBP1,800 or ˆ2,600, but thatÂ’s one you should skip.