2005 Lotus Elise - Sports Pack on 2040-cars

Auto blog

Lotus relocating US headquarters to Michigan

Lotus is planning a renewed push into the North American market. It's got the new Evora 400 coming to America in December, and it's expanding its dealer network as well. And it'll orchestrate it all from its new US headquarters in Ann Arbor, MI. The move will see the main office of Lotus Cars USA leave its current base in Lawrenceville, GA, to move in together with Lotus Engineering in Ann Arbor, putting both operations under one larger roof. The transition is earmarked to be completed by the end of next month. But that's not all. Lotus has also announced that it is expanding its dealer network across North America. The first push will see four new dealerships opening across the United States and Canada, with a pair of new showrooms in California (West Covina and Thermal), another in the car-collector mecca of Scottsdale, AZ, and a new Canadian location in Calgary, Alberta. That'll bring the showroom count up to 47 locations in North America, with more franchises planned for the near future as well. The new and improved Lotus Evora 400 is slated to arrive at US and Canadian dealers starting in December. It packs a number of upgrades over the Evora S, including more power, less weight, new bodywork, and carbon-ceramic brakes. The result is a 0-60 time of 4.1 seconds, a top speed quoted at 186 miles per hour, and Hethel test track lap time clocked at six seconds faster than its predecessor. Pricing starts at $89,900. Related Video: EXPANSION AND CO-LOCATION FOR LOTUS IN THE USA - Co-location of Lotus Cars USA. Inc, to Lotus Engineering. Inc, in Ann Arbor, MI to support growth - First deliveries of New Lotus Evora 400 in USA and Canada in December 2015 - Expansion of the Lotus dealer network The introduction of the Lotus Evora 400, as a 2017 North American Model Year, marks the start of a fresh period in Lotus' presence in this vital market. The previous model Evora already received positive acclaim from media, customers and dealers alike and reaffirmed Lotus as the maker of some of the finest, purest, most lightweight and most efficient sports cars sold today. Jean-Marc Gales, Chief Executive Officer, Group Lotus plc, explains: "The Lotus Evora 400 combines high performance with the legendary Lotus benchmark handling. It is lighter, more efficient and dynamically better than ever.

Lotus could build production versions of Renault Alpine, Infiniti Emerg-E

As with one of those blockbuster three-team NBA trades that actually improves the fortunes of every team involved, a report in Autocar indicates that Renault, Infiniti and Lotus are in talks that could benefit both manufacturers and enthusiasts. Renault is considering a production version of the devil-in-blue Alpine A110-50 concept but has said that it "probably needs more than the Renault-Nissan Alliance on its own." Enter Lotus, whose Evora platform could supply the running bits for the mid-engined Alpine revival.
That same Evora platform, in range-extended 414E concept form, is the basis for the Infiniti Emerg-E concept. Even though a decision hasn't been made on the Emerg-E's production, it is still being developed and the company has admitted that it "could be built in Britain." For its part, Lotus has said that it's ahead of schedule on the Evora 414E, with its 408 horsepower, 738 pound-feet of torque and 30-mile electric range. Development funds from both Renault and Infiniti could help make all three cars a closer possibility.

Lotus is giving the electric Evija a V8-inspired soundtrack

Sound is a big part of the Lotus experience, whether it comes from a four- or a six-cylinder engine, so the company doesn't want its first electric car to be completely silent. It enlisted the help of music producer Patrick Patrikios to remix the Type 49 Formula One car's V8 into a series of sounds that will be programmed into the upcoming Evija. Patrikios comes from the music industry, he has notably worked with artists like Sia and Britney Spears, but he welcomed the collaboration with Lotus because he's been a fan of the brand since his father showed him an Esprit when he was a kid. He set out to create a new range of sounds that fits the Evija's character while honoring the carmaker's heritage, a task that's difficult to accomplish. Luckily, Lotus has several sonorous engines on its resume. "There's a purity to that V8, a raw edge and an emotion that stirs something in your soul, just like the best songs," summed up the producer when asked why he chose the eight-cylinder that powered the Type 49 to victory. Lotus Evija and Lotus Type 49 View 3 Photos After recording the Type 49's exhaust note, he began digitally remastering it and realized that slowing it down put it on a frequency similar to the natural driving sound emitted by the Evija. "I adjusted the replay speeds and digital filtering of the Type 49 to generate a soundscape for the Evija – it was a very organic process," he said. You can listen to the sound created by Patrikios in the video above; it's what pedestrians will hear when the Evija speeds by. He also developed the various chimes and tones that will resonate through the cabin, like when the turn signals are activated or when a seatbelt isn't fastened. Lotus previously confirmed that the Evija will influence future cars, and we know additional EVs are in the pipeline, so the sound could spread to other models.