2005 Lotus Elise on 2040-cars

Auto blog

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.

Lotus rolls out new and improved Evora 400

Having canceled its overly ambitious plans, Lotus is going to have to get by on its existing lineup for a while longer. But if this is what "getting by" looks like, count us in. What you see here is the Lotus Evora 400, the latest evolution of Hethel's 2+2 sports car and the fastest, most powerful production model the legendary British automaker has ever offered. Lighter and more potent than previous versions of the Evora, the new 400 packs a revised 3.5-liter supercharged V6 with – you guessed it – 400 horsepower, or 55 more than the Evora S, and backed up by 302 pound-feet of torque. In pursuit of its founder Colin Chapman's enduring ethos of "adding lightness," Lotus has found nearly 50 pounds of excess weight to trim from an already lean machine. While they were at it, the engineers also tweaked the electronics, re-adjusted the suspension, fitted a revised aero kit for increased downforce, bolted in a new limited slip differential, retuned the gearbox and mounted new brakes. The styling has also been revised inside and out, with new doors allowing for easier ingress and egress as well as more interior space. The result of all these improvements – aside from making the Evora look cooler – is a 0-60 time now quoted at 4.1 seconds, a top speed quoted at 186 miles per hour and a lap time of the Lotus test track a full (and very impressive) six seconds faster than its predecessor. Lotus is increasing its workforce by 50 percent in order to increase output at its UK factory from 45 cars per week to 70 in the coming months, and will distribute the new Evora 400 through an expanding dealer network that's set to grow from 168 locations worldwide at present to around 200 by year's end. THE ALL NEW LOTUS EVORA 400 - All new supercar from Lotus - Fastest and most powerful production Lotus ever - Lighter and more efficient than before The new Lotus Evora 400 is the latest pure and focused supercar from Lotus, combining high performance with the legendary Lotus benchmark handling. It is faster and dynamically more capable than the previous Lotus Evora leading to greater agility and a more involving drive. Maximum speed is 186 mph (300 km/h) and acceleration 0-60 mph is just 4.1 seconds (0-100 km/h in 4.2 seconds). This enables the new Lotus Evora 400 to lap the challenging test track at the Lotus Headquarters in Hethel, Norfolk, a scintillating SIX seconds faster than the previous model.