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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Lincoln MKC crossover adopts the Continental's grille

The last vestiges of the controversial split Lincoln grille are slowly being removed as the company revamps its lineup. It started with the MKZ and Continental, with the most recent rhinoplasty recipient being the Navigator. Now, based on spy shots, it looks like the MKC crossover will be the fourth to get the new corporate grille. Under the heavy vinyl coverings, we can clearly see the proud Continental-inspired grille. We can also see that it will feature the same chrome mesh with Lincoln badge-shaped openings found on other cars with the grille design. We can also assume that the headlights will receive a substantial refresh, but the lower bumper doesn't look particularly different. The rest of this prototype MKC looks the same as the existing model. The back is covered, which indicates that the taillights may be updated. We wouldn't expect a radically different look, since the MKC already has a full-width taillight treatment. We also noticed that the wheels appear to be inspired by the cool turbine wheels of the Navigator. Whatever the other changes are, we'll probably see them soon. This is clearly just a refresh, and so there's a good chance we'll see the production model revealed by the end of the year, or early next year at the latest. Related Video:

Is this the production version of the Lincoln Zephyr concept?

Lincoln stepped out of the sedan segment when it ended production of the Continental in late 2020, but it's already planning a comeback. Leaked patent images suggest that the stylish Zephyr concept unveiled at the Shanghai show earlier in 2021 is well on its way to production. Uncovered by Japan's Sun News, the sketches show the outline of an elegant-looking sedan whose proportions match the Zephyr's almost perfectly. It's a three-box sedan with a long wheelbase and an almost fastback-like roof line. Some details tell us we're not merely looking at renderings of the concept, like more realistic headlights, redesigned air intakes in the front bumper, bigger door mirrors, and a reshaped rear bumper. These are the changes we'd expect Lincoln to make in order to turn the concept (pictured below) into a car it can build and sell. Lincoln Zephyr Reflection View 5 Photos Powertrain specifications were not leaked, though we're guessing the sedan will use turbocharged engines sourced from the Ford parts bin. Similarly, we don't know what it looks like inside; the concept's cabin featured a two-spoke steering wheel and an extra-wide screen. Just like the exterior design, the interior was futuristic enough to earn the "concept" label but not to the point where building it wouldn't be feasible. Lincoln hasn't commented on the patent images, but it has already confirmed plans to turn the Zephyr into a production car. The model is scheduled to make its official debut later in 2021, though there's a catch: It will exclusively be sold (and presumably built) in China. As of writing, nothing suggests the firm will add another sedan to its lineup in the United States, where demand for low-riding cars has crashed. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Lincoln Navigator Black Label Inside and Out