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The Zephyr could help Lincoln, seriously

The Zephyr could help Lincoln. The concept car revealed this week at the Shanghai Motor Show is gorgeous and a conversation starter. People noticed Lincoln.  The brand is quick to say the car, officially called the Zephyr Reflection Preview, is only intended for sale in China and what we’re seeing is a concept. In other words, donÂ’t get excited and donÂ’t read too much into the reveal. Why not?  Mercedes, Audi and BMW still do pretty well with sedans. So do Lexus and Cadillac. IÂ’m not saying Lincoln should line up three wide against the C-Class, E-Class and S-Class and try to go head-to-head. Just make one car, maybe complemented by a crossover variant, like the Volvo S60 and V60 Cross Country relationship. Tiptoe into the segment. Price it right, make it electric and see what happens. IÂ’ve argued Chrysler only needs a few models to become relevant again. Lincoln already has more than a few solid models. Lincoln is relevant. The Navigator is the superstar, and the brand has a respectable lineup with attractive design, solid powertrains and clever chassis setups (like the AviatorÂ’s independent rear suspension). Lincolns arenÂ’t more expensive Fords with flashier grilles anymore. Ironically, thatÂ’s exactly what the last Zephyr was — a gussied-up 2006 Ford Fusion — that lasted for one year before being renamed the MKZ. Ford Motor Co., including Lincoln, famously pivoted away from cars. That was a mistake. The Ford brand can compensate with Bronco Sports and Maverick pickups and maybe a crossover-wagon thing that sort of replaces the Fusion. Lincoln could use something beyond crossovers and SUVs. At this point, youÂ’re probably saying, “Uh, Continental, hello — Lincoln tried this." In fact, Lincoln has actually sold 768 Continentals this year as it sells off remaining inventory of the now-discontinued sedan. IÂ’d argue the ContinentalÂ’s demise wasnÂ’t due to its merits. ItÂ’s a pretty good car. It just had the misfortune of launching in 2016 as the market for sedans continued to shrink. The Continental was never going to be a volume play, but the measly sales figures it did achieve didnÂ’t justify its existence, even for a halo car. The Cadillac CT6, the ContinentalÂ’s domestic rival, met the same fate for the same reasons. Why would a new sedan fare any better? Lincoln didnÂ’t reveal the powertrain of the prototype, but an electric Zephyr sedan could bring in a whole new customer to the brand.

Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

Junkyard Gem: 1979 Lincoln Versailles

Sometimes a car manufacturer creates a chassis design that continues to make money for decade after decade, and that's just the jackpot that the Ford Motor Company hit when it built the 1960 Ford Falcon. While that car itself stayed in production in Argentina all the way through 1991, the real payoff for Dearborn came with the many vehicles that ended up being built on modified versions of that platform. There was the original Mustang, of course (and its Mercury Cougar sibling), but also the Ford Maverick/Mercury Comet and its successors, the Ford Granada, Mercury Monarch and Lincoln Versailles. That last car is one of the rarest of all the 1960 Falcon descendants, and I've managed to find a nice example in a boneyard in Sparks, Nevada. The Lincoln Versailles wasn't the first Ford product to be named after Louis XIV's pad in France. That honor went to the mid-1950s Ford Vedette Versailles, a flathead V8-powered sibling to the Simca Vedette and Chambord. The Lincoln Versailles was built from the 1977 through 1980 model years. The idea was that it would compete with the very successful Cadillac Seville, a Chevy Nova-based luxury sedan that debuted for the 1976 model year. These cars were not big sellers, with just over 50,000 produced during their four model years. This one is the first junkyard example I've seen for at least 20 years. The Versailles came with a sturdy 9-inch rear axle assembly and was equipped with disc brakes all the way around. Since it bolts straight into a 1964-1973 Mustang (and many other related Fords), a Versailles rear is always the first thing purchased when one of these cars hits the junkyard. This one probably got yanked by the very first junkyard customer who recognized what it was. The interior is still very, very nice. The front seats appear to be the "Flight Bench" split-bucket type, done up in turqouise "Champagne Dorchester" cloth. You wouldn't see an interior this luxurious in a Granada! And I would know, since I took my first driver's test in my family's 1979 Granada. A factory AM/FM/8-track radio came as standard equipment in this car. For an extra $321 ($1,395 in 2022 dollars), you could have a factory CB radio as well. The aftermarket also provided trunk-mount CBs. A Cartier-badged mechanical-digital clock was also standard equipment. This is essentially the same clock that went into much cheaper Fords of the decade. This content is hosted by a third party. To view it, please update your privacy preferences.