Heated Leather Seats Keyless Entry Perfect Carfax New Tires on 2040-cars

Auto blog

Lincoln MKC crossover adopts the Continental's grille

The last vestiges of the controversial split Lincoln grille are slowly being removed as the company revamps its lineup. It started with the MKZ and Continental, with the most recent rhinoplasty recipient being the Navigator. Now, based on spy shots, it looks like the MKC crossover will be the fourth to get the new corporate grille. Under the heavy vinyl coverings, we can clearly see the proud Continental-inspired grille. We can also see that it will feature the same chrome mesh with Lincoln badge-shaped openings found on other cars with the grille design. We can also assume that the headlights will receive a substantial refresh, but the lower bumper doesn't look particularly different. The rest of this prototype MKC looks the same as the existing model. The back is covered, which indicates that the taillights may be updated. We wouldn't expect a radically different look, since the MKC already has a full-width taillight treatment. We also noticed that the wheels appear to be inspired by the cool turbine wheels of the Navigator. Whatever the other changes are, we'll probably see them soon. This is clearly just a refresh, and so there's a good chance we'll see the production model revealed by the end of the year, or early next year at the latest. Related Video:

Is this the production version of the Lincoln Zephyr concept?

Lincoln stepped out of the sedan segment when it ended production of the Continental in late 2020, but it's already planning a comeback. Leaked patent images suggest that the stylish Zephyr concept unveiled at the Shanghai show earlier in 2021 is well on its way to production. Uncovered by Japan's Sun News, the sketches show the outline of an elegant-looking sedan whose proportions match the Zephyr's almost perfectly. It's a three-box sedan with a long wheelbase and an almost fastback-like roof line. Some details tell us we're not merely looking at renderings of the concept, like more realistic headlights, redesigned air intakes in the front bumper, bigger door mirrors, and a reshaped rear bumper. These are the changes we'd expect Lincoln to make in order to turn the concept (pictured below) into a car it can build and sell. Lincoln Zephyr Reflection View 5 Photos Powertrain specifications were not leaked, though we're guessing the sedan will use turbocharged engines sourced from the Ford parts bin. Similarly, we don't know what it looks like inside; the concept's cabin featured a two-spoke steering wheel and an extra-wide screen. Just like the exterior design, the interior was futuristic enough to earn the "concept" label but not to the point where building it wouldn't be feasible. Lincoln hasn't commented on the patent images, but it has already confirmed plans to turn the Zephyr into a production car. The model is scheduled to make its official debut later in 2021, though there's a catch: It will exclusively be sold (and presumably built) in China. As of writing, nothing suggests the firm will add another sedan to its lineup in the United States, where demand for low-riding cars has crashed. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Lincoln Navigator Black Label Inside and Out

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.