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BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"

Lincoln Continental with suicide doors sold out, but Lincoln will make more

The Lincoln Continental Coach Door Edition was announced just late last year, but now we have news that it's coming back for a second run of cars. All 80 initially planned have been allocated at this point. Lincoln wouldn't give an exact final price, but says it's somewhere north of $110,000. A fully-loaded Black Label car goes for a bit over $70,000, so it appears to be about a $40,000 premium for the Coach Door Edition. We're told that customers will be notified about their success at grabbing one in February, with shipments commencing over summer. Lincoln originally decided to build 80 of these because it's officially called the "80th Anniversary" car. Now that there will be a second year of production, we reached out to see if Lincoln will continue to produce the same number, or switch it up. Judging by the internet's excitement about this expensive sedan, there's a lot of interest in it. If you missed the reveal the first time around, you can read our full breakdown. To be succinct, it's a normal Black Label Continental that's been stretched by six inches and had suicide doors fitted to it. Sweet. There's also a full flow-through center console for the two rear passengers. Lincoln contracted Cabot Coach Builders to manufacture it; the two have worked together in the past. It's great to see Lincoln will be building more of these flagship-type sedans for the world. One could even make the argument that every new Continental screwed together should look like this, for history's sake. Related video:

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.