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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford recalls nearly 200,000 Expeditions and Navigators for fire risk

Ford is recalling 2015-2017 Expeditions and 2015-2017 Lincoln Navigators because the front blower motor could fail and cause a fire. In total, 198,482 Expeditions and Navigators will be recalled. In the official recall documents posted by NHTSA, Ford says that it “has not identified the cause of this condition.” However, Ford also says it is currently aware of 25 fire allegations related to the blower motors on these vehicles. Despite not strictly identifying the cause of blower motor fires, Ford put forth a theory in its fieldwork analysis of the issue.  “In June 2022, based on component analysis, Ford Engineering theorized that a mispositioned blower motor brush holder spring could cause an internal short or localized heating of the brush spring or holder. It is believed that when a fire initiates on the blower motor, it does so at the positive brush holder location. The variable blower controller would remain operational and there would be no signs of an overheated relay. Field data indicates that this concern typically occurs at a higher time in service, and on vehicles with higher mileage.” Since the blower motor is located on the passenger side interior behind the glovebox, the fires that start are interior fires. Ford isnÂ’t aware of any accidents related to this issue, but there is one claim of burnt hands and fingers as a result of a fire. According to Ford, warning signs of an impending fire or failed blower motor include an inoperative fan, burning smell and/or smoke from the instrument panel vents while the vehicle is on. To remedy this situation, Ford is recalling the affected SUVs and replacing the blower motor assembly with a revised part. The new part uses a blower motor assembly design utilized on other applications. If folks with these SUVs experience any symptoms of blower motor failure before the new part becomes available, Ford says they can take their vehicle to the dealer to have it replaced with a part of the same design. Once the redesigned part becomes available, the dealer will then swap it in. Owner notification letters are expected to begin on September 12 this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford's China sales keep falling, down 30% in third quarter

BEIJING — Ford's July-to-September vehicle sales in China fell 30%, as the U.S. automaker continued to lose ground in a prolonged sales decline in its second biggest market. The Dearborn, Michigan-based automaker delivered 131,060 vehicles in China in the third quarter, Ford said in a statement. Ford's sales in China fell 35.8% in the first quarter and by 21.7% in the second quarter. In the third quarter, sales of the automaker's mass-market Ford brand fell 37.7%, while its luxury division Lincoln saw sales drop by 24.1%. It delivered around 421,000 vehicles in the first nine months of the year, according to Reuters calculations. Ford has been struggling to revive sales in China after its business began slumping in late 2017. Sales sank 37 percent in 2018, after a 6 percent decline in 2017. The automaker plans to launch more than 30 new models in China over the next three years, of which more than a third will be electric vehicles. It also said it would localize management teams by hiring more Chinese staff and aimed to improve relationships with joint venture partners. Ford has launched a series of new models in the third quarter in China, including Focus, Edge, and the electric Territory. In China, Ford makes cars through its joint venture with Chongqing Changan Automobile Co and Jiangling Motors. It has said it would partner with Zotye Automobile Co to sell lower-priced cars, but there seems to have been little progress. In a series of moves, Ford named a new president for its main local venture, Changan Ford, in August and said it would enhance its partnership with Changan through research, production and marketing cooperation in September. Ford is also planning to revamp some of its existing manufacturing facilities with Changan to localize production of its premium brand Lincoln. Changan Ford's sales down by around 33.5% in the third quarter, according to Reuters calculations based on Changan's filings. Ford rival General Motors' July-to-September vehicle sales in China fell 17.5%, to 689,531 vehicles. As GM and Ford China sales extend declines, U.S. car companies' market share of total China passenger vehicle sales fell to 9.5% in the first eight months of this year, from 10.7% in the year-ago period, according to the China Association of Automobile Manufacturers (CAAM). Over the same period, German carmakers' share has risen to 23.8% from 21.6%, and Japanese automakers' share rose to 21.7% from 18.3%.