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Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

2017 Lincoln Model Year Preview and Updates

For those wondering if there's more to Lincoln than a reflective Matthew McConaughey, the debut of Lincoln's all-new Continental - pictured above - should emphatically answer the question. But aside from a refresh here and there, the Continental is effectively 'it' for the 2017 model year. LINCOLN CONTINENTAL: Although the new Continental may not represent the design stretch Lincoln enthusiasts might have hoped, it's a significant step when compared to the Fusion-based MKZ or displaced MKS. With available all-wheel drive and up to 400 horsepower and 400 pound-feet of torque, the Continental is described by Lincoln as targeting 'culturally progressive clients who define luxury on their own terms.' In short, this isn't a me-too interpretation of German or Asian luxury; it's the Lincoln Motor Company's interpretation of American luxury, on sale in the spring of '17. MKZ: A freshened design with all-new, Continental-esque front fascia offers an upgraded interior, new technology and available Revel Audio. MKC: It is a year of minor tweaks for Lincoln's compact crossover. A power liftgate is now standard, while Auto Start-Stop is available on MKCs equipped with the 2.0-liter and all-wheel drive, standard on 2.0-liter front-wheel drive. And the MKC receives Sync 3 plus Apple CarPlay and Android Audio. MKT: Aside from color revisions, Lincoln's livery car/crossover is unchanged. MKX: Lincoln's midsize, Edge-based crossover receives little more than color changes for 2017. NAVIGATOR: Lincoln's biggest SUV navigates the model year with few changes except for color. However, with the announcement of an all-new Ford Expedition – on which the Navigator is based – in showrooms this fall, an all-new Navigator can't be far behind it. Lincoln Car Buying whats new 2017

Lincoln previews the blingier Navigator it will launch for 2022

Lincoln's current-generation Navigator will receive a mid-cycle update for the 2022 model year to fend off a growing list of rivals. The company published a short video on social media to preview some of the changes it has made. Up front, the refreshed Navigator features new-look headlights with LED accents and a subtly revised grille fitted with what looks like a backlit Lincoln emblem. There's also a new piece of trim labeled "The Lincoln Motor Company," which is the carmaker's official name. All told, the changes made to the front end look relatively minor. We're guessing that the rear fascia will be similarly nip-and-tucked, but it doesn't appear in Lincoln's 18-second video and it was completely camouflaged in the last batch of photos we received from our spies. However, we've seen enough of it to tell that the massive light bar will be either significantly trimmed down or removed altogether. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Technology updates will likely round out the changes made for 2022. It's too early to tell if Lincoln will mix things up under the hood. As of writing, the Navigator's only available engine is a twin-turbocharged, 3.5-liter EcoBoost V6 rated at 450 horsepower and 510 pound-feet of torque. Its most direct rival is the recently-redesigned Cadillac Escalade, which eschewed downsizing and still offers a V8, and it now needs to worry about the new Jeep Grand Wagoneer, which is V8-only. Could Lincoln surprise us by giving the big Navigator its V8 engine back? Lincoln will unveil the 2022 Navigator next Wednesday, August 18, and sales will start in the following weeks. Unsurprisingly, the Ford Expedition that the Navigator is related to will also enter 2022 after undergoing a series of changes. Visual tweaks will help the new model stand out from its predecessor, and spy shots suggest at least two new variants will join the range. One is a performance-oriented ST-badged model, and the other is an outdoorsy Timberline trim.