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Conan O'Brien takes McConaughey's Lincoln ad to its logical conclusion

We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles.
The now much darker commercial probably isn't how Lincoln would prefer the MKC to be marketed, but really in a few of the actual ads, McConaughey already seems moments away from breaking into a full Rustin Cohle from True Detective impression. The cadence and tone of his voice are just so close to that character, especially in the one where he's talking to the bull standing in the middle of the road. It very nearly verges on parody anyway; Conan is just turning all of this up to 11.
It's a little surprising that the writers didn't dig a little deeper into the McConaughey oeuvre for the parody. Maybe McConaughey could have taken the MKC for a party at the Moon Tower from Dazed and Confused. In any case, it's worth a quick watch, so check it out.

48-inch panoramic display kicks off Ford and Lincoln Digital Experience

Arguing against screens in new cars is a losing battle. Every automaker is working hard to boost the display real estate in new models, and the level of integration between cars and the connected world at large is growing rapidly. Ford and Lincoln recently detailed a digital development roadmap that places screens and software at the forefront of their ownership experience going forward, and it’s clear the pair view vehicles as another device in peopleÂ’s connected lives. Ford said the average U.S. household has 16 connected devices and noted that it believes vehicles should offer a seamless connection between them. The Ford/Lincoln Digital Experience features apps from Google, Apple CarPlay and Android Auto, and apps from Amazon, among others. The 2024 Lincoln Nautilus is the current flagship for this technology, as it brings the brandÂ’s first 48-inch panoramic display, featuring the highest resolution ever offered in a Lincoln. The system serves as part of the SUVÂ’s driver assistance features, including BlueCruise, the hands-free semi-autonomous driving function. Beyond offering new features, Ford said the Digital Experience helps reduce distraction by letting drivers place the apps they use the most closest to their line of sight. Media, weather, and other information can be positioned in widgets on one side of the display to provide quick information, and owners can set up profiles to store different configurations for drivers. Part of the Ford/Lincoln tech expansion includes third-party app installations. The new system offers Spotify, Amazon Music, Audible, iHeartRadio, Prime Video, YouTube, and more. Google Play games are also available and can use a Bluetooth controller connection. Video conferencing apps will soon be available to let owners Zoom wherever theyÂ’re parked. The Nautilus is the first Ford or Lincoln model to get the Digital Experience, but others will follow. Ford said the system is designed for future updates and expansion through over-the-air updates and 5G internet connectivity. 2024 Lincoln Nautilus Reserve with Jet Appearance Package 2024 Lincoln Black Label Nautilus Hybrid View 41 Photos

Lincoln to get high-end Harman Revel audio in 2015

"They've never been in autos before, and this is going to be an absolute point of differentiation for us." – Matt VanDyke Lincoln executive Matt VanDyke admits he was "moderately interested" when he heard his brand was considering a partnership with a high-end speaker company. Then he listened to the silky sound they made. "I sat there and I was blown away," he said. That may be overselling the speakers, but they do sound good – we know, we've checked 'em out. Lincoln is betting subtle enhancements – like Harman's Revel audio systems – will help the historic automotive brand appeal to a new generation of buyers. The companies announced a 10-year deal on Wednesday to place Revel speakers in Lincoln cars and trucks beginning in 2015 models. Terms were not disclosed. Though Revel is a new name, Harman has long offered a wide array of car under other brands, including Harman Kardon, Infinity and Lexicon. The partnership launches with the next-generation MKX crossover (concept version shown above), which arrives in showrooms in 2015, and the speakers will be available on other Lincoln models, too. Revel is Harman's top-of-the-line brand that's marketed to audiophiles, and its home systems can easily cost several thousand dollars or more. In Lincolns, passengers will be able to tune their Revel system to three settings: normal stereo sound; "audience," which creates concert-like acoustics; and "on-stage," which is designed to make passengers feel like they're standing among the band. Revel and Lincoln designers also collaborated on the style of the speaker grilles to integrate them into the vehicles, and the uplevel Revel system, called Ultima, will use aluminum covers. "They've never been in autos before, and this is going to be an absolute point of differentiation for us," said VanDyke, Lincoln's global director. Though Revel is a new name to the auto sector, Harman has long offered a wide array of in-car audio and infotainment systems under other brands, including Harman Kardon, Infinity and Lexicon. The Revel partnership is part of Lincoln's efforts to elevate its image and make the brand more relevant to new and younger customers. Lincoln's Black Label line, a customization and service program, will launch at 32 dealerships in six states this year, before expanding nationwide in late 2015. Additionally, Lincoln signed Oscar-winner Matthew McConaughey to star in its advertisements.