2007 Lincoln Town Car Signature Limited Sedan 4-door 4.6l on 2040-cars

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Lincoln is changing the way it sells cars (for the better)

Tucked inside an outdoor shopping complex in Scottsdale, Arizona, among various trendy stores is something one would’ve thought hilariously out of place not so long ago: a Lincoln dealer. But this isnÂ’t any old dealership, Lincoln or otherwise. This would be the Sanderson Lincoln Boutique, the first of its kind for FordÂ’s luxury brand. Walk through the big glass doors and youÂ’re greeted by a 2022 Navigator on your right, a 2022 Aviator Grand Touring straight ahead, and to your left, an expansive coffee bar. Vintage promotional images from LincolnÂ’s midcentury glory years line the walls, which is a treat to anyone fond of that automotive era. There are smaller seating areas elsewhere, including one enclosed in glass presumably for more privately discussing a sale, but the overall vibe is reminiscent of an airline lounge. There are also no sales people: Those on hand are salaried product specialists who get paid the same whether you buy a car or not. Oh, and baristas, there to whip up some caffeine free of charge whether you buy a car or not. That seems like a recipe for being popular with teenagers, but I digress. Lincoln is planning for other such boutique stores, but the decision to create this one was all on an individual dealer, Sanderson Lincoln, with the full support of Lincoln. And according to Lincoln President Joy Falotico, such boutique stores and their car-buying model could complement radical changes already happening elsewhere in the car-buying realm. In short, the ongoing supply shortage is set to change everything. Customers are not only getting used to waiting for cars, but also ordering them and therefore getting exactly what they want. ThatÂ’s where boutique stores come in. At the same time, Lincoln and its dealers see the value in not keeping huge inventories of cars that will end up discounted or incentivized. Yes, that means being able to keep prices higher, which is a giant part of this, but it also means theyÂ’ll be delivering cars customers actually want. “We donÂ’t intend to go back to the old model of (overabundant) dealer inventory,” Falotico definitively said. She elaborated that moving to a model where customers increasingly order their cars could increase the build possibilities and opportunities for customization.

Ford's Farley will challenge dealers to cut EV cost to customers by $2,000

DETROIT — Ford Motor Co Chief Executive Jim Farley will go to Las Vegas next week to roll the dice on a strategy to convince dealers to cut as much as $2,000 from the cost of delivering an electric vehicle to a customer. Ford has told dealers that one key topic for the meetings will be a discussion of new agreements that would govern how dealers sell Ford's expanding lineup of electric vehicles. Farley told analysts in July that Ford needs to cut $2,000 a vehicle out of selling and distribution costs to be competitive with Tesla Inc and other electric vehicle startups that sell directly to consumers without franchised dealers. About a third of those savings could come from what Farley called a "low inventory model," where customers order a vehicle and Ford ships it to the customer, rather than stocking vehicles on dealer lots for weeks or months. "We think that's about -- worth maybe $600, $700 in our system," Farley told analysts. Tesla can also adjust prices rapidly on its website, and keep most of the gain from a price increase. Ford declined to comment other than to say “we are excited to meet next week with our North America dealers to grow and win together.” Dealers said they expect Ford to outline minimum investments for charging stations and other equipment to support electric vehicle customers. A key question will be how quickly dealers will be required to install chargers, which dealers said can cost as much as $500,000. "The manufacturers so far have let us scale into it and I think Ford will hopefully do the same thing. You just can't say, 'Listen, we're going to sell 2 million electric cars five years from now and we expect you to put in five superchargers,'" said Rhett Ricart, owner of Ricart Ford, a large dealership in Columbus, Ohio. Tesla's success at selling electric vehicles without franchised dealers is putting pressure on all established automakers to overhaul their retail networks. A shift by Ford to a Tesla-style build to order system could come with caps on the profit margins dealers can earn on a new vehicle sale, some dealers said. "I see dealer margins still being very competitive, but they are going to shift," Farley said in July. Ford intends to put more emphasis on selling products and services after the initial vehicle sale, he said. Dealers said state franchise laws could give dealers leverage to resist efforts by Ford to set fixed prices or fixed fees for delivering electric vehicles.

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.