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2020 Lincoln Navigator gets a price bump as sales stay strong

The Lincoln Navigator is still doing the business on dealer lots, and as sales climb, so do the prices. CarsDirect reports the flagship SUV's MSRP has gone up again as of February, a letter to dealers explaining that the bump "continues to keep the Lincoln brand competitive and aggressively positioned verses [sic] our key competitors." The entry-level Navigator Standard will start at $76,185 before the $1,295 destination charge, for a total of $77,480. That's $360 more than the luxury flagship cost in January. At the high end, the Navigator L Black Series goes up to $101,630 after destination, a $365 bump. This revised pricing makes the two-wheel drive Navigator Standard $1,000 more expensive than the current, outgoing Escalade, and the Navigator L Black Series $2,040 more than the Escalade ESV Platinum 4WD. It's likely the price jumps coming with the next-generation Escalade should restore the balance.   That won't change the fact that, on the face of it, the Navigator's entry-level price has risen by roughly $3,500 since it launched for the 2018 model year, and that's after an $8,500 increase introduced with the current generation. Last year, the product planners added features and a trim reorganization along with the price increases for 2020. Buyers get convenience items such as power running boards, heated and cooled front seats, wireless phone charging, and Lincoln's Phone as Key system standard throughout the range, and every 2020 Navigator includes the CoPilot360 driver safety suite. The safety kit wasn't available on the 2019 Navigator Standard, and was a $2,640 option on the Select trim. On top of that, the Reserve trim dropped in price thanks to the addition of a two-wheel-drive version. The Navigator improved sales in 2019 by 817 units over 2018. If sales remain robust this year — and depending on where the Escalade lands on the MSRP chart — we won't be surprised at another increase before the year is out. Related Video:  

Lincoln previews the blingier Navigator it will launch for 2022

Lincoln's current-generation Navigator will receive a mid-cycle update for the 2022 model year to fend off a growing list of rivals. The company published a short video on social media to preview some of the changes it has made. Up front, the refreshed Navigator features new-look headlights with LED accents and a subtly revised grille fitted with what looks like a backlit Lincoln emblem. There's also a new piece of trim labeled "The Lincoln Motor Company," which is the carmaker's official name. All told, the changes made to the front end look relatively minor. We're guessing that the rear fascia will be similarly nip-and-tucked, but it doesn't appear in Lincoln's 18-second video and it was completely camouflaged in the last batch of photos we received from our spies. However, we've seen enough of it to tell that the massive light bar will be either significantly trimmed down or removed altogether. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Technology updates will likely round out the changes made for 2022. It's too early to tell if Lincoln will mix things up under the hood. As of writing, the Navigator's only available engine is a twin-turbocharged, 3.5-liter EcoBoost V6 rated at 450 horsepower and 510 pound-feet of torque. Its most direct rival is the recently-redesigned Cadillac Escalade, which eschewed downsizing and still offers a V8, and it now needs to worry about the new Jeep Grand Wagoneer, which is V8-only. Could Lincoln surprise us by giving the big Navigator its V8 engine back? Lincoln will unveil the 2022 Navigator next Wednesday, August 18, and sales will start in the following weeks. Unsurprisingly, the Ford Expedition that the Navigator is related to will also enter 2022 after undergoing a series of changes. Visual tweaks will help the new model stand out from its predecessor, and spy shots suggest at least two new variants will join the range. One is a performance-oriented ST-badged model, and the other is an outdoorsy Timberline trim.

Matthew McConaughey returns in new Lincoln MKX ads

Matthew McConaughey is getting back behind the wheel of a Lincoln for a set of cool new ads for the MKX. Unlike his oft-parodied spots for the MKC, the latest ones eschew the easy-going actor's semi-philosophical musings in place of some smooth jazz, a mysterious story, and shots of the luxury crossover on the road. Separately, the three commercials are titled Welcome, Arrival, and Winning Hand, and they combine to tell a story of McConaughey getting ready for a game of poker. Of course, the MKX is meant to be the real star, and the spots show off its high-end tech, including a 360-degree camera, Revel Audio system, and hands-free parking. Keep an eye out for a cameo from a classic Lincoln in one of the ads. For really curious viewers, the automaker is also extending the story to its homepage to explain more about the people McConaughey is meeting. In addition to giving McConaughey and the MKX starring roles, there's A-list talent behind the camera too. Replacing Nicolas Winding Refn from the MKC spots for these is Gus Van Sant, best known for directing Good Will Hunting and Milk, plus recent BMW i8 videos. The new ads make their broadcast debut during college football games on Saturday, September 12 on ABC and re-air during NFL games on the 13th on CBS and Fox. However, you can get an early peek by watching the combined short film above. Let us know in Comments how you think they compare to McConaughey's MKC spots. Collaboration Between McConaughey and Lincoln Evolves in Spots for All-New Lincoln MKX Quiet Luxury, an understated yet compelling experience brought to life by the all-new Lincoln MKX, underpins a new series of television advertisements featuring Matthew McConaughey. All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey Acclaimed director Gus Van Sant brings distinct cinematic style to these Lincoln MKX ads, which introduce new characters and storylines. The new spots debut during key college football matchups on Saturday, Sept. 12, on ABC. They can be seen again during NFL games on Sunday, Sept. 13, on CBS and FOX. "What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve," said Matthew McConaughey.