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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2019 Lincoln Nautilus vs 2018 Cadillac XT5: How they compare on paper

There will no doubt be endless ads touting the "first-ever" 2019 Lincoln Nautilus, which is accurate, but it's really just a mid-cycle update of an existing midsize luxury SUV attached to a greatly welcomed name change. Frankly, Lincoln could've called it the Diamond Jubilee Bill Blass and it would've been an improvement. Whatever. The MKX is dead. Long live the Nautilus. Now, speaking of SUVs with silly alphanumeric names, the 2018 Cadillac XT5 lines up remarkably well with the 2018 MKX. Besides hailing from American luxury brands, they have virtually identical exterior dimensions and similar standard engines as well. Cross-shopping seems assured. But what does the change to the 2019 Nautilus mean for how it compares to the XT5? Cosmetic changes might tweak exterior dimensions by a tenth of an inch here or there, but the interior should remain the same. The Nautilus gets a new engine, though, so check out our spreadsheet below to see if America's (and Canada's) luxury SUVs still stack up. Conclusions The switch to a turbocharged four-cylinder base engine means the XT5 and MKX/Nautilus are no longer on equal terms under the hood. While the Cadillac now has a considerable power advantage, the Lincoln Nautilus could save you hundreds every year based on its likely fuel economy (the 2.0-liter turbo engine, albeit with a different transmission, is in the mechanically similar Ford Edge). Besides the new engine for 2019, the Nautilus also gains an eight-speed automatic and an automatic stop start system. Both of those elements are already included on the XT5. It was announced that the 2019 Nautilus will start at $41,335, which compares to the base MKX at $39,960 and the 2018 Cadillac XT5 at $41,590. In other words, the Lincoln is still less expensive, but just barely. Standard feature content is also comparable, especially as the Nautilus gains standard Apple CarPlay and Android Auto, which are already standard on the XT5. So really, no matter what they're called, the Cadillac and Lincoln should continue to be neck-and-neck competitors. 2019 Lincoln Nautilus Photos View 20 Photos 2018 Cadillac XT5 Photos View 28 Photos 2018 Lincoln MKX Photos View 57 Photos Related Video: Cadillac Lincoln Car Buying Crossover SUV Luxury Comparison consumer cadillac xt5 lincoln nautilus

Ford's China sales keep falling, down 30% in third quarter

BEIJING — Ford's July-to-September vehicle sales in China fell 30%, as the U.S. automaker continued to lose ground in a prolonged sales decline in its second biggest market. The Dearborn, Michigan-based automaker delivered 131,060 vehicles in China in the third quarter, Ford said in a statement. Ford's sales in China fell 35.8% in the first quarter and by 21.7% in the second quarter. In the third quarter, sales of the automaker's mass-market Ford brand fell 37.7%, while its luxury division Lincoln saw sales drop by 24.1%. It delivered around 421,000 vehicles in the first nine months of the year, according to Reuters calculations. Ford has been struggling to revive sales in China after its business began slumping in late 2017. Sales sank 37 percent in 2018, after a 6 percent decline in 2017. The automaker plans to launch more than 30 new models in China over the next three years, of which more than a third will be electric vehicles. It also said it would localize management teams by hiring more Chinese staff and aimed to improve relationships with joint venture partners. Ford has launched a series of new models in the third quarter in China, including Focus, Edge, and the electric Territory. In China, Ford makes cars through its joint venture with Chongqing Changan Automobile Co and Jiangling Motors. It has said it would partner with Zotye Automobile Co to sell lower-priced cars, but there seems to have been little progress. In a series of moves, Ford named a new president for its main local venture, Changan Ford, in August and said it would enhance its partnership with Changan through research, production and marketing cooperation in September. Ford is also planning to revamp some of its existing manufacturing facilities with Changan to localize production of its premium brand Lincoln. Changan Ford's sales down by around 33.5% in the third quarter, according to Reuters calculations based on Changan's filings. Ford rival General Motors' July-to-September vehicle sales in China fell 17.5%, to 689,531 vehicles. As GM and Ford China sales extend declines, U.S. car companies' market share of total China passenger vehicle sales fell to 9.5% in the first eight months of this year, from 10.7% in the year-ago period, according to the China Association of Automobile Manufacturers (CAAM). Over the same period, German carmakers' share has risen to 23.8% from 21.6%, and Japanese automakers' share rose to 21.7% from 18.3%.