1993 Lincoln Town Car Cartier One Owner 37k Miles Non Smoker Clean No Reserve!!! on 2040-cars

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With gaps in product portfolio, Lincoln embraces experiences

In one sense, Lincoln is on a roll. It rides out the year having unveiled three substantially refreshed SUVs — the new full-size Navigator, the MKC crossover and the Nautilus, the new name for its top-selling MKX that Lincoln revealed in Los Angeles. The company is on pace to sell 50,000 vehicles this year in China, a four-fold jump after just three years in that market, and its sales growth in the U.S. outpaces its competition in the luxury segment. And analysts applauded the brand for moving away from its confusing alphanumeric naming system as a way to differentiate itself. But Lincoln remains far behind its competitors, with a market share that lags the likes of Lexus, Audi, BMW, Mercedes-Benz and even Cadillac. Its product portfolio is more limited too, heavy on hot-selling SUVs, but with only two cars — far fewer than the German luxury brands — and no marquee sports cars. Instead, Lincoln made it clear in Los Angeles that it's leaning heavily on creating distinctive experiences for its customers — its strategy focuses on being "warm, human and effortless" — as a way to stand out from the field. One way it's trying to do that is through its Black Label program, which offers premium interior trim options like unique leather stitching patterns, Alcantara headliners and laser-etched aluminum accents, and combines all that with a suite of services. Black Label members get an enhanced premium maintenance plan that includes wear and tear, anytime car washes and annual detailing, a dedicated concierge and the ability to be custom-fitted for a vehicle at their home. It also comes with a Culinary Collection, a curated list of more than 50 participating restaurants across the country that offer exclusive reservation assistance, visits from the noted chefs and other perks. Lincoln is introducing a new "Gala" Black Label theme on its new Nautilus, which it says is inspired by a night at a fashion gala. It's an interior decked out in what it calls Carmine Red, reflecting a popular color in fashion, with perforated seat stitching that form interlocking Ls. It joins the Thoroughbred and Chalet Black Label themes for the new Nautilus, which goes on sale next spring. Other Black Label themes including the Navigator's Yacht Club theme, with a Chroma Blue exterior paint color, upgraded leather seats and whitewashed teak wood in the center console, and Center Stage, with jet black Venetian leather with red accents, available on the MKC.

Junkyard Gem: 1982 Lincoln Continental Mark VI Bill Blass Edition

From the 1976 through 1992 model years, Lincoln sold Designer Edition members of the Mark Series personal luxury cars. At one time or another, the Givenchy, Versace, Pucci, Cartier, and Bill Blass brands partnered with Lincoln to make snazzed-up Marks IV, V, VI, and VII. I'm always on the lookout for these blinged-out land yachts as I patrol for Junkyard Gems, and I've managed to find a handful over the years. Today, we've got a tattered-but-still-glorious Bill Blass Mark VI from the waning days of the Late Disco Period. Bill Blass got his start in the United States Army, designing phony inflatable tanks to fool the Nazis prior to the D-Day invasion in World War II. After that, his company became a major player in the fashion world, and Ford put the BB anchor design on plenty of Lincoln Marks. This Bill Blass Mark VI got red body pinstripes and red decorative belting on the leather-upholstered seats. A faux-convertible "diamond grain carriage roof" went on the Designer Edition Mark VI coupes (you could buy the '82 Mark VI Pucci Edition as a sedan). This roof is on the tattered side, but you get the idea. The "wire spoke" aluminum wheels on the Designer Edition cars look much nicer than the wire-wheel-influenced hubcaps that went on lesser Mark VIs. The Mark III through Mark V were siblings of the Ford Thunderbird, but the 1980-1983 Mark VI lived on the new Panther platform and its closest relatives were the regular Continental and Town Car. Yes, this car is a not-so-distant cousin to the Crown Victoria P71 Police Interceptors that stayed in production through 2011. Under the hood, we see the good old Ford Windsor 302 engine, also known as the 5.0 V8. Power wasn't so great— 140 horsepower and 231 lb-ft— but the curb weight of the Mark VI came in at well under two tons, a 700-pound weight reduction compared to the vast Mark V. The Mark VI seems to be the forgotten Mark, overlooked between the rococo V and the speedy Fox-based VI. A digital-tuner AM/FM radio with four speakers and cassette player was heavy-duty audio stuff in 1982. A digital instrument cluster showed the world that you were ready for… the future.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What's not to love about the Mark VI?

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.