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Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1979 Lincoln Versailles

Sometimes a car manufacturer creates a chassis design that continues to make money for decade after decade, and that's just the jackpot that the Ford Motor Company hit when it built the 1960 Ford Falcon. While that car itself stayed in production in Argentina all the way through 1991, the real payoff for Dearborn came with the many vehicles that ended up being built on modified versions of that platform. There was the original Mustang, of course (and its Mercury Cougar sibling), but also the Ford Maverick/Mercury Comet and its successors, the Ford Granada, Mercury Monarch and Lincoln Versailles. That last car is one of the rarest of all the 1960 Falcon descendants, and I've managed to find a nice example in a boneyard in Sparks, Nevada. The Lincoln Versailles wasn't the first Ford product to be named after Louis XIV's pad in France. That honor went to the mid-1950s Ford Vedette Versailles, a flathead V8-powered sibling to the Simca Vedette and Chambord. The Lincoln Versailles was built from the 1977 through 1980 model years. The idea was that it would compete with the very successful Cadillac Seville, a Chevy Nova-based luxury sedan that debuted for the 1976 model year. These cars were not big sellers, with just over 50,000 produced during their four model years. This one is the first junkyard example I've seen for at least 20 years. The Versailles came with a sturdy 9-inch rear axle assembly and was equipped with disc brakes all the way around. Since it bolts straight into a 1964-1973 Mustang (and many other related Fords), a Versailles rear is always the first thing purchased when one of these cars hits the junkyard. This one probably got yanked by the very first junkyard customer who recognized what it was. The interior is still very, very nice. The front seats appear to be the "Flight Bench" split-bucket type, done up in turqouise "Champagne Dorchester" cloth. You wouldn't see an interior this luxurious in a Granada! And I would know, since I took my first driver's test in my family's 1979 Granada. A factory AM/FM/8-track radio came as standard equipment in this car. For an extra $321 ($1,395 in 2022 dollars), you could have a factory CB radio as well. The aftermarket also provided trunk-mount CBs. A Cartier-badged mechanical-digital clock was also standard equipment. This is essentially the same clock that went into much cheaper Fords of the decade. This content is hosted by a third party. To view it, please update your privacy preferences.

2021 Lincoln Corsair Grand Touring First Drive Review | Efficient, stylish and value-packed

With the introduction of the compact Corsair Grand Touring, Lincoln adds its second plug-in hybrid model. Like its bigger Aviator sibling, the plug-in Corsair shares technology with a Ford, but provides additional performance and a substantially improved interior that make it a credible luxury vehicle. And compared to other small plug-in SUVs, the Lincoln has pluses and minuses, but still is an attractive package for the right buyer thanks to strong value, efficiency and style. The Lincoln Corsair Grand Touring, like its internal-combustion counterparts, is based on the Ford Escape. Up front, it uses the same naturally aspirated 2.5-liter four-cylinder and electric motor as the Ford Escape PHEV, not to mention a motor-based CVT. But it picks up a rear-mounted permanent-magnet motor to provide additional power and all-wheel drive. It makes 266 horsepower combined, an increase of 46 ponies over the Ford. Compared with other Corsairs, it's just 16 horsepower more than the base Corsair with its turbocharged 2.0-liter engine, and it's down 26 horsepower from models with the optional turbo 2.3-liter engine. It's low on power compared to other slightly larger plug-in competitors such as the 304-horsepower Lexus NX 450e as well as the Audi Q5 E-Tron and BMW X5 xDrive45e, both of which make more than 350 horsepower. On the other hand, the Lincoln offers strong fuel efficiency. On a full charge, it can go an EPA-rated 28 miles on electricity. Running in gasoline-only mode, it gets 33 mpg. The aforementioned BMW can go 31 miles on a charge, but gets a paltry 20 mpg on gasoline only. The Q5 only goes 19 miles on a charge and gets 27 mpg on gas. The Lexus is the only one to top the Lincoln with 37 miles of EV range, and a gas-only fuel economy of 36 mpg. In practice, the Lincoln is, as you would expect of the numbers, no sports car, focusing instead on smoothness and reasonable refinement. Power delivery is extremely smooth, and there's no noticeable vibration added when the gas engine comes into play. You will hear it when it comes on, though, and it's not especially smooth. Thankfully, Lincoln has added more sound deadening as well as active noise cancellation to the Corsair in comparison to the Escape, so overall engine volume is low. Also, while the Corsair isn't fast, the torque from the electric motors means it's nippy around town. Being a plug-in hybrid, some of the Corsair's appeal is the ability to drive on full electric power.