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Driving the Lincoln Aviator and flogging Abarths at Laguna Seca | Autoblog Podcast #593

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick and Associate Editor Joel Stocksdale. To begin, Greg takes a moment to remember the fastest woman on four wheels and former host of Autoblog's "The List," Jessi Combs, who died this week. Then our editors turn their attention to the cars they've been driving, including the Lincoln Aviator, Ford Ranger and Nissan Frontier, as well as Joel's recent stint in the Fiat 500 Abarth and Fiat 124 Spider Abarth, including track time at Laguna Seca. Finally, they turn their attention to a listener in Germany who is looking to replace an aging Volkswagen Eos with a newer convertible in this week's "Spend My Money" segment. Autoblog Podcast #593 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Remembering Jessi Combs 2020 Lincoln Aviator and Aviator Grand Touring 2019 Ford Ranger 2019 Nissan Frontier 2019 Fiat 500 Abarth and 124 Spider Abarth at Laguna Seca Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.  

The Lincoln Continental is back [w/videos]

Lincoln is making a huge splash in New York this week, rolling out the Continental Concept you see here. Not only does this bring back an iconic bit of Lincoln nomenclature (just as some competitors are making things more complicated), it previews the new Continental fullsize sedan that will come to market next year. This is "a concept which for us signals the future of what we call quiet luxury," Ford Motor Company president and CEO, Mark Fields, said during an event Sunday. "The Concept is a very strong hint – I'll underline very strong hint – as to what you'll see in the production vehicle." There's no other way to say it: the Continental looks stunning. It's a long, low-slung sedan, with a shape that's reminiscent of the Ford Interceptor Concept from 2007. But this thing is all Lincoln, and shows a host of new design cues that will no doubt work their way across the brand's range. Most notably, the split-wing grille is gone, with this new chrome centerpiece showing a "new face for Lincoln" (where have we heard that before?). The Continental also incorporates LED matrix headlamps, with laser-assist high-beams and tiny Lincoln logos embedded inside. For the doors, Lincoln uses "E-Latch" handles that tuck discretely into the Continental's beltine. The concept rolls on polished aluminum, 21-inch wheels with painted pockets. Up above, the Continental has a SPD SmartGlass tinting sunroof that can keep the interior up to 18 degrees cooler. Around back, the Continental has a wide, planted stance, with taillamps that stretch from side to side. These lamps have "light-through-chrome" technology, which means they have a chrome look when not illuminated. Rounding out the whole design are slim, wide exhaust outlets that look fantastic. The main focus of the Continental is luxury, and Lincoln says this car uses "the brand's most sensual materials ever." That includes Venetian leather seats and door panels, Alcantara on the seat inserts and armrests, a satin headliner and wool carpet. Lighting is also a key feature, with an ambient glow that radiates throughout the cabin and "soft-gold" LED lights in the center console. As for comfort, the Continental's 30-way seats are said to mold to passengers' sizes and shapes. Rear seat passengers have it best, though, with a two-seat layout, tray tables, a champagne storage compartment, and detachable, handmade Venetian leather travel cases.

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.