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Lincoln Aviator to return as a concept in New York

The keen Canadian eyes at Autoguide spotted on Lincoln Canada's Twitter feed that the Lincoln Aviator will be resurrected at the 2018 New York Auto Show in two weeks, albeit in concept car form. Given that today's Continental and Navigator were previewed with thinly veiled concepts, it's therefore safe to assume that we'll eventually see a production Aviator. According to Automotive News back in 2016, Aviator should be a three-row crossover based on the next-generation Explorer. So essentially, it will replace the MKT, which was last seen picking people up at your local airport and essentially nowhere else. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For those of you who don't recall, this would not be the first Lincoln Aviator. The original sold from 2002 to 2005 was also based on the Ford Explorer, and although relatively well-received by car reviewing types at the time, it never caught on with the buying public. Its failure is still a bit surprising given the similar SUV fever of that era. The resurrection of the Aviator name also coincides with the return of Continental and the introduction of Nautilus, which replaces the MKX. However, have no fear MK enthusiasts, the MKZ and MKC still live on. You can be in charge of letting people know just exactly which cars those are. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Bentley designer calls Lincoln Continental concept a Flying Spur 'copy' [w/poll]

When you first laid eyes on the new Lincoln Continental concept, we'd wager you were likely impressed, because it's an impressive design. But if you also thought it looked familiar, you're in good company. According to Car Design News, design chief Luc Donckerwolke over at Bentley thinks the Lincoln concept bears more than a passing resemblance to another Continental: Bentley's own Flying Spur. "This behavior is not respectable. Building a copy like this is giving a bad name to the car design world," Donckerwolke told CDN, after posting some disparaging comments on Facebook and offering in jest to send over the tooling. "It is very disappointing, especially for an exclusive brand like Lincoln," added Sangyup Lee, his deputy for exterior design. The irony is further entrenched by the name, which Bentley only dropped from its Flying Spur in its latest iteration but still uses for the coupe and convertible models. Both automakers have a deeply routed history with the nameplate, but Lincoln's stretches back further, having first used the handle in 1939 before Bentley did in 1952. However it's not the nameplate that's the subject of controversy here, rather the design of the vehicle to which it's applied. So what do you think, did Lincoln borrow too heavily from its British counterpart? Related Video: