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Welcome Audi RS6 Avant, goodbye Lincoln Continental | Autoblog Podcast #592

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and Assistant Editor Zac Palmer. Our editors cover a lot this week, starting with the news. They geek out over the Audi RS6 Avant coming to America, and mourn the loss of the Lincoln Continental. They address rumors of the Toyota Land Cruiser's demise, and analyze spy photos of the Ford Mach E electric crossover. They also honor the memory of the godfather of spy photography, Jim Dunne. Finally, they talk about driving the BMW Z4, Ram 1500 EcoDiesel, and another diesel, the diesel-powered Mazda CX-5 Skyactiv-D. Autoblog Podcast #592 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Audi RS6 Avant headed to U.S. Lincoln Continental discontinued Rumor: Toyota Land Cruiser to be canceled Ford Mach E spied RIP spy photographer Jim Dunne Cars we're driving: 2019 BMW Z4 sDrive30i 2020 Ram 1500 EcoDiesel 2019 Mazda CX-5 Diesel Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:      

2022 Lincoln Corsair starts at $37,300

A week ago, we posted on price increases and reductions Ford applied to the 2022 Escape. Ford Authority reveals that automaker money men have been working similar equations on MSRPs for the Escape's platform mate, the 2022 Lincoln Corsair. Similar to what was done with the Escape, the Corsair sees a small increase on one of the lower trims and reductions on the upper trims. The discounts are offset slightly by the destination charge going up by $100, from $1,095 to $1,195. The entry-level, front-wheel-drive Corsair only goes up by that higher destination charge, its MSRP sticking at $36,105 and coming to $37,300 after destination. Sending power to the rear wheels raises the price by $200, half of that in the MSRP, totaling $39,600.    The Corsair Reserve with front-wheel drive comes down by $2,125, to $42,020. Opting for all-wheel drive shaves the discount a tad to $2,025, for a total of $44,320. This is no freebie, the reduction coming thanks to product planners removing the 14-speaker Reveal Audio System from the list of standard equipment. Putting that stereo back into the Reveal will cost $3,300, but that price is the result of combining options packages so it does include extra equipment. Audiophiles need to choose the Luxury Package, which costs $2,200; however, in order to get the Luxury, they'll also need to choose the $1,100 Elements package, a cold-weather group with features like a heated steering wheel and seats, and windshield wiper de-icer.    Note, at the time of writing, the Corsair Reserve configurator is a little confusing. It still lists the "Revel Audio System with 14-Speakers including Subwoofer" as standard under the Radio Type tab. Under Audio Upgrade, it lists "Lincoln Premium Audio System with 14-Speakers Including Subwoofer," and wants to charge $3,300 for that. This is backward. The Lincoln Premium Audio is a 10-speaker system, and it's the one that comes standard in 2022.  The Corsair Grand Touring, which only comes with all-wheel drive, drops $60 on MSRP but overall climbs by $40 with the destination charge, to $51,525. The Corsair, like the Escape, is due for a refresh for the 2023 model year that could bring a new powertrain besides the expected interior revisions. A brand new Escape/Corsair duo has been predicted for 2025. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.