2021 Lincoln Navigator L Reserve on 2040-cars

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Ed Welburn retires, Tesla offered nuclear plant in France, and more | Autoblog Minute

Greg Migliore recaps the week in automotive news, including a look at GM design chief Ed Welburn's retirement, the French wooing of Tesla, and more. GM Lincoln Tesla Autoblog Minute Videos Original Video lincoln motor company

Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Lincoln Anniversary Concept is the future looking at the past

Remember the Audi SkySphere concept the German automaker revealed on August 10? The long, low, meaty two-door designed in Malibu, California that previewed elements of Audi's coming design language? This is not that car. This is the Lincoln Anniversary concept, a long, low, meaty two-door designed at the ArtCenter College of Design — about an hour away from Malibu — as a potential preview of Lincoln design elements. There's clearly something in the waters of the communal car design trend pool, and we dig it. A few months ago, Lincoln announced it had partnered with the ArtCenter, inviting students to create four concepts that they'd showcase as integral parts of meaningful stories about people. The transportation students worked with classmates in other disciplines like film and animation to imagine what Lincolns might be like in 2040 and beyond, and create short films to put the concepts and stories in motion inside future worlds. One concept needed to hold two people, one to hold four, another would hold four at elevated ride height, and the largest would be a six-passenger vehicle. All of them had to deliver on Lincoln's promise of Quiet Flight driving and a theme called C.A.S.E., for connected, autonomous, shared and electric.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lincoln x ArtCenter College of Design | Quiet Flight 2040 The Glider concept served two people in sedan form, inspired by the Zephyrs and Continentals of yore. As the star of the short "Now You Drive," a son picks up his wheelchair-bound father in the Glider and puts his father in the driver's seat, placing the wheelchair in the back. The father takes the wheel and drives for the first time in years, while the autonomously-capable sedan retracts the throttle and brake pedals and manages speed on its own. Designer Jin Kim posted detailed breakdown of his development work on the Glider, as well as the short film. The page is well worth a visit.       A four-seater SUV concept in the short "Amongst the Stars" features touch-screen windows and an augmented reality panoramic roof. The protagonist gets her first taste of a wide starry night during a family trip to White Sands National Park looking through the glass, the roof aiding her curiosity with displays like highlighting and naming constellations.