2012 Lincoln Navigator on 2040-cars

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Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo

The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.
FoMoCo even took trophies for best technology with its extensive use of aluminum on its latest F-Series and best commercial vehicle for the new Transit 250. It wasn't a total sweep, though, because the Jeep Grand Cherokee grabbed the title of the SUV of Texas for the fifth straight time.
This year's event put 60 auto writers in 75 pickups, SUVs and crossovers and challenged them to find the best in a plethora of categories. All of the winners are listed below, and scroll down to read the full announcements from the Texas Auto Writers Association and Ford.

2020 Lincoln Aviator final specs drop — it makes even more power than before

The 2020 Lincoln Aviator is getting more power, and we haven’t even driven it yet. Well, itÂ’s not getting more power, but the final numbers are officially out, and theyÂ’re higher than what Lincoln promised at the initial reveal. We were told at last year's L.A. Auto Show that the base 3.0-liter twin-turbo V6 would make 400 horsepower and 400 pound-feet of torque. Lincoln's spec sheet shows itÂ’s still going to make 400 horsepower, but the torque figure is now up to 415 pound-feet. We're looking at the same spec sheet, but a hat tip to CarBuzz for noticing the change first. The plug-in hybrid model has received an even larger bump to its ratings. Lincoln said it would be 450 horsepower and 600 pound-feet of torque combined, but itÂ’s actually going to be 494 horsepower and 630 pound-feet of torque. We were a bit slack-jawed at the numbers before, and this just takes it one step further. Lincoln still isnÂ’t quoting any acceleration numbers, but with this amount of power, something in the 4- to 5-second range seems likely for a 0-60 mph time. ItÂ’s a legitimate shot across the bow in the German SUV horsepower wars. That said, the Aviator persona comes across as much more muscle car-like than a performance SUV meant to tackle lap times like the AMGs and M car SUVs of the world. We donÂ’t know the all-electric range yet, but Lincoln did tell us the size of the battery pack and the electric motorÂ’s output. Aviator PHEVs will be working with a 13.6 kWh battery pack and a 101-horsepower electric motor. There are two modes: One is called Preserve EV, and the other is called Pure EV. Preserve EV is able to charge the battery up to 75 percent using the engine while driving, whereas Pure EV is designed to keep the car in electric-only mode. YouÂ’ll get blue accents in the Lincoln star if you buy the plug-in hybrid, too. Some cool headlight technology is coming to the Aviator in the form of optional adaptive pixel LED headlights. Lincoln says itÂ’s capable of speed-dependent lighting, which adjusts the beam based on your speed. At fast speeds, Lincoln says more light is directed at the road, while driving at low speeds disperses it wider to cover more area directly in front of the vehicle. WeÂ’ll be driving the new Aviator soon, so look out for our first drive impressions coming later this month.