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Lincoln hopes month-by-month leasing will woo luxury clients

Lincoln is launching a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering flexibility and converting buyers. The luxury brand has also been operating a pilot program in which dealers bring Lincoln vehicles to consumers' homes for them to test drive on their own time — and sometimes even complete the entire sales process at their homes. Lincoln also announced on the heels of the L.A. Auto Show a new collaboration with Clear, a company that provides expedited screening at security gates at airports and sports arenas, plus an expansion of its Lincoln Personal Driver service, formerly known as Lincoln Chauffeur, to Dallas. Kumar Galhotra, Lincoln's president, said the company is trying to create a brand experience for consumers that is warm, human and effortless, and that the new services are based on consumer research that equates time with luxury. "We take this philosophy of warm, human and effortless, and we really embed it" in the vehicles and ownership experience, he said. Lincoln plans to launch its vehicle subscription service early next year, likely in "a couple California cities," Galhotra said, that allows consumers to lease any Lincoln vehicle on a monthly basis. While Lincoln did not announce pricing, the program is based on Ford Credit's Canvas program, which offers monthly subscriptions to pre-owned Ford vehicles and come with insurance, maintenance and warranty coverage. The service is so far offered only in the Bay Area and parts of Los Angeles. The service appears to be similar to the $1,500-a-month Book by Cadillac service and Care by Volvo. Robert Parker, Lincoln's global director of marketing, sales and service, said the service will allow consumers the option of upgrading to larger-size vehicles without being locked into a traditional two-year lease. "We acknowledge the fact that we are a challenger brand. We're not at the scale of the Germans," Parker said. "We certainly aspire to continue to grow, that's not our No. 1 focus.

Lincoln to resurrect old nameplates for China?

Judging by the success that many luxury automakers are currently experiencing in China, it's no surprise that Lincoln plans to take advantage of the situation by peddling its wares across the Pacific. Lincoln will open its first Chinese dealership next year, but potential buyers there won't be mucking through the same alphabet soup of car names found in American showrooms. USA Today reports that Ford's luxury car division could revert back to legacy names (like Continental and Zephyr) in China while keeping the MK_ names here in North America.
In speaking to Ford exec Jim Farley during the LA Auto Show, USA Today says that Lincoln could switch its naming structure as models are refreshed. Farley didn't confirm that the naming revamp would be a China-only decision, but article leaves little hope that American buyers will get to see the return of classic names anytime soon.
Why would Ford rehash old Lincoln names for China only? Buyers there seem to have a better historical associations with the nameplates than in the US. Chinese also still hold Lincoln in high regard, associating the marque with use by prominent government officials.

Two limos used by President John F. Kennedy are going up for auction

Two Lincoln limousines last used by President John F. Kennedy are being auctioned by Bonhams in New York. As reported by fordauthority.com, the cars are part of The American Presidential Experience sale. Neither Lincoln is the infamous open convertible in which Kennedy was assassinated in Dallas (that car is on display at The Henry Ford museum in Michigan), but one of these was used by the president on that fateful trip. The white 1963 Lincoln Continental convertible carried the President, Mrs. Kennedy, and Texas Governor John Connally, on the morning of November 22, 1963 in Fort Worth, Texas. They rode in this Lincoln from the Texas Hotel, where the President and Mrs. Kennedy had spent the night, to a breakfast where JFK gave a speech. From there, they drove through Fort Worth, on streets lined with crowds, to Carswell Air Force Base for the flight that would take them to Dallas. The car was a loaner from local dealer Bill Golightly, and was sold in 1964. It spent time in several different museum collections and has been partially restored, receiving a new engine and a repaint in its factory Ermine White. The red leather interior, however, is said to be original. The pre-sale estimate for this Lincoln is $300,000–$500,000. The second Lincoln is a 1960 Continental Mark V Executive Limousine. It was modified by Hess and Eisenhardt and features bulletproof doors, a divider window, a two-way telephone, and rear-seat climate controls. This car was leased to the White House and was used by President Kennedy for personal trips around Washington, as opposed to official trips for which the larger presidential limousine would be used. After President Johnson took office, this Lincoln returned to the Ford Motor Company and was purchased by a private individual who had a contact at Ford's Washington office. It, too, later spent time in various historical collections, and its body has been restored but the interior remains original. The pre-sale estimate is $200,000 to $300,000. History buffs who miss out on either of the cars might raise their paddles for some of the other items offered. There's a full-scale facsimile of the Oval Office, a partial fuselage of a Boeing 707 retrofitted as a replica of the Kennedy-era Air Force One, as well as numerous smaller items. The auction takes place on October 14.