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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford fixing 130k vehicles in three recalls

Ford is issuing three new safety campaigns that cover a total of 130,801 vehicles in North America, but the company has no reports of accidents, injuries, or fires from any of these issues. The largest of these campaigns covers 128,823 examples of the 2009-2010 Ford Edge and Lincoln MKX that are currently registered or originally sold in rust-prone areas of North America, including 110,636 in the US. On these crossovers, "corrosion under the reinforcement brackets where the fuel tank is mounted" can potentially result in a fuel leak. To fix the issue, dealers will inspect the tank and will repair or replace it as necessary. The affected locations are: Connecticut, Delaware, the District of Columbia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, Wisconsin; and the Canadian provinces of New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, and Quebec. Ford is also recalling 1,906 North American examples of the 2016 Mustang, including 1,900 in the US, because of possible damage to some components during shipping to the factory. On the affected pony cars, "dealers will replace front and rear seat belt assemblies, rear seat buckle assemblies, and child tethers," the company says in its statement. Finally, the smallest campaign is for 72 units of the 2016 Ford E-Series cutaway and chassis cab in North America, including 65 in the US. On these, the trailer brakes don't activate when pressing the brake pedal, and dealers need to update the powertrain control module software. Related Video: FORD ISSUES TWO SAFETY RECALLS AND ONE SAFETY COMPLIANCE RECALL IN NORTH AMERICA DEARBORN, Mich., Oct. 28, 2015 – Ford Motor Company is issuing two safety recalls and one safety compliance recall in North America. Ford is not aware of any accidents, injuries or fires related to these conditions. Details are as follows: Ford Motor Company issues safety recall for certain 2009-2010 Ford Edge and Lincoln MKX vehicles in North America for potential fuel tank issue Ford Motor Company is issuing a safety recall for approximately 129,000 2009-2010 Ford Edge and Lincoln MKX vehicles in corrosion states and provinces in North America for possible corrosion under the reinforcement brackets where the fuel tank is mounted to the vehicle.

Junkyard Gem: 1982 Lincoln Continental Mark VI Bill Blass Edition

From the 1976 through 1992 model years, Lincoln sold Designer Edition members of the Mark Series personal luxury cars. At one time or another, the Givenchy, Versace, Pucci, Cartier, and Bill Blass brands partnered with Lincoln to make snazzed-up Marks IV, V, VI, and VII. I'm always on the lookout for these blinged-out land yachts as I patrol for Junkyard Gems, and I've managed to find a handful over the years. Today, we've got a tattered-but-still-glorious Bill Blass Mark VI from the waning days of the Late Disco Period. Bill Blass got his start in the United States Army, designing phony inflatable tanks to fool the Nazis prior to the D-Day invasion in World War II. After that, his company became a major player in the fashion world, and Ford put the BB anchor design on plenty of Lincoln Marks. This Bill Blass Mark VI got red body pinstripes and red decorative belting on the leather-upholstered seats. A faux-convertible "diamond grain carriage roof" went on the Designer Edition Mark VI coupes (you could buy the '82 Mark VI Pucci Edition as a sedan). This roof is on the tattered side, but you get the idea. The "wire spoke" aluminum wheels on the Designer Edition cars look much nicer than the wire-wheel-influenced hubcaps that went on lesser Mark VIs. The Mark III through Mark V were siblings of the Ford Thunderbird, but the 1980-1983 Mark VI lived on the new Panther platform and its closest relatives were the regular Continental and Town Car. Yes, this car is a not-so-distant cousin to the Crown Victoria P71 Police Interceptors that stayed in production through 2011. Under the hood, we see the good old Ford Windsor 302 engine, also known as the 5.0 V8. Power wasn't so great— 140 horsepower and 231 lb-ft— but the curb weight of the Mark VI came in at well under two tons, a 700-pound weight reduction compared to the vast Mark V. The Mark VI seems to be the forgotten Mark, overlooked between the rococo V and the speedy Fox-based VI. A digital-tuner AM/FM radio with four speakers and cassette player was heavy-duty audio stuff in 1982. A digital instrument cluster showed the world that you were ready for… the future.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What's not to love about the Mark VI?