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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

2024 Lincoln Aviator and 2024 Ford Explorer lose hybrid option

The 2024 Lincoln Aviator will not be available with a plug-in hybrid drivetrain, a spokesman for the brand confirmed. Lincoln dropped the gasoline-electric option to focus on more popular variants of the SUV, and it's making a handful of small changes for the new model year. "Given timing, the 2024 Aviator is a limited production run and as such, we are focusing on our most popular offering," a spokesman told Autoblog via email. While nothing is official yet, unverified reports suggest that the SUV will receive a major round of updates for 2025. In the meantime, the Aviator will enter the 2024 model year with a twin-turbocharged 3.0-liter V6 as its only engine option. The six-cylinder makes 400 horsepower and 415 pound-feet of torque, and it spins the rear wheels via a 10-speed automatic transmission. All-wheel-drive is offered at an extra cost, though keep in mind that Lincoln hasn't published the full list of changes it's making to the model for 2024 yet. Ditching the hybrid system means buyers now have three trims to choose from. Previously named Standard, the entry-level trim is called Premiere for 2024. The mid-range Reserve and the range-topping Black Label carry over. Pricing starts at $53,340 excluding destination. More details about the 2024 Lincoln Aviator should emerge in the coming weeks. Lincoln parent company Ford is axing the Explorer's available hybrid system in the civilian model as well. But the police version of the SUV is only available as a hybrid, and will continue to be. "To meet continued strong demand for the Ford Police Interceptor Utility hybrid and other Ford hybrid vehicles, the 2024-model-year Explorer will only be offered with the fuel-efficient 2.3-liter four-cylinder Ecoboost and the 3.0-liter EcoBoost V6. Those two engines account for the majority of Explorer sales," a spokesperson for the Blue Oval confirmed to Autoblog. There's no word on when or if the hybrid will return for civilian Explorers. Offered through 2023, the Explorer's optional gasoline-electric drivetrain was only available on the top-of-the-line Limited and Platinum variants. And, like the Aviator it's related to, the Explorer is expected to get a round of updates inside and out for the 2025 model year.

These are the slowest-selling new cars of 2024

While overall sales numbers are a solid indicator of an automaker’s success, another metric can show how well its new vehicles resonate with buyers on the ground. iSeeCars recently released a list of the fastest- and slowest-selling new car companies on the market, and a handful of brands appear to have some catching up to do. Lincoln landed the “top spot” among slow-selling brands, taking an average of 82.6 days to move inventory. Infiniti wasnÂ’t much better, at 79.8 days, and Buick came third with 79 days to sell.  Slowest-selling new cars of 2024 Lincoln: 82.6 days to sell Infiniti: 79.8 Buick: 79 Audi: 75.1 Ram: 69.7 Ford: 68.1 Dodge: 67.4 GMC: 66.6 Acura: 65.4 Lexus: 64.5 iSeeCars executive analyst Karl Brauer noted that the fastest-selling brands, which include Toyota, Alfa Romeo, and Cadillac, likely move inventory because they resonate with buyersÂ’ desire for value and a compelling product. The study also noted that seeing GMC, Ford, and Ram so low on the list likely indicates slowing truck sales, which comprise a significant portion of those brandsÂ’ numbers. ItÂ’s also possible that buyers are turned off by higher prices from those brands. Fast-selling new car brands also appeared on the used car list, where Honda, Lexus, and Toyota dominated. Unfortunately for Lincoln, it also made the slow-selling used list, between Maserati as the slowest and Alfa Romeo in third. iSeeCarsÂ’ analysis also examined EV and hybrid sales and found that hybrids tend to sell much faster than their electric counterparts. In March 2024, new hybrids took an average of 49.5 days to sell, while EVs took 70.6 days. That again brings us to the price and value arguments, where hybrids are significantly less expensive than EVs, though charging and range concerns also likely play a role. By the Numbers Green Buick Infiniti Lincoln Car Buying