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Lincoln may add suicide doors to future Continental

There's been plenty of uncertainty surrounding the future of the Lincoln Continental, a nameplate revived only 18 months ago but struggling to move units as sedans submit subduction-style to the techtonic boom in crossovers. We recently shared a report that the Continental won't live to see another generation after selling just 18,846 units in its year-and-a-half back on the market. Now comes a report from Automotive News saying that Lincoln at the 2018 NADA convention in Las Vegas showed a photo of the Continental with rear-hinged doors and said it plans to manufacture it. The publication cited several dealers who were in the room but didn't want to be identified. Lincoln, of course, isn't saying anything about rear-hinged suicide doors except to say that "Continental is an important part of the Lincoln family." The announcement at NADA was reportedly meant to convey a commitment to cars by Lincoln, which has been buoyed by crossovers like the MKC and its red-hot Navigator large SUV. There was no word on timing or other details about the suicide door-equipped Continental. Lincoln sold just 1,573 units of the sedan through February, down about 25 percent on the annualized monthly rate. Still, if Lincoln wants to plant its flag in the car segment, then its flagship is probably a good place to start. The Continental nameplate, which was revived in New York in 2015 as a concept, enjoys a long design lineage, of course, and boasted production suicide doors on the 1961 Continental Mk V. The luxury sedan also inspired one artist to reimagine the Continental as a two-door coupe, true to its original 1939 styling and demonstrating the car's versatility. And the car already has some concept-style futuristic touches, including hidden electric door handles and 30-way adjustable front seats. But suicide doors have mostly been relegated these days to concept vehicles, one-offs like this Rolls-Royca Sweptail and the Tesla Semi truck. So should we see this as a way for Lincoln to draw some attention to a struggling nameplate? Related Video:

Lincoln trumpets $129M investment, 300 new jobs in Louisville for MKC

Remember when we used to talk about how close Lincoln was to being axed and how it seemed any day now the Grim Reaper would use it as a car service back to the grave? Last time we did it was, oh, not even a month ago. What a difference 27 days makes: Ford and Lincoln are trumpeting a $129M investment in the Louisville Assembly Plant that builds the MKC.
In July the MKC was the third-best-selling Lincoln of the brand's six offerings, beat by the MKZ and - by a much smaller margin - the MKX. It has sold 2,895 units in the two months it's been on sale, which is more than half the year-to-date sales of the MKS, MKT and Navigator. It's already important, is what we're trying to say, and this is before the Chinese market gets a crack at it later this year.
The money headed to Kentucky will be joined by 300 new workers, another marker in Ford's march to create 12,000 hourly jobs in the US by next year. You can read more about it in the press release below.

Lincoln Sync 3 Infotainment Review | Clean and eminently usable

Many of the newer Lincoln products might be vastly different in design and experience than their Ford counterparts, but infotainment software is still heavily shared between the two brands. That said, Lincoln has made a great effort to make its version of Sync 3 feel more upmarket and premium compared to Ford’s. If you can think of it in terms of Android smartphones, Sync 3 in Ford vehicles is like stock Google software. Sync 3 in Lincoln products is akin to SamsungÂ’s UI, which amounts to a totally new look and added features. The core interface remains the same across the two brands. LincolnÂ’s snazzy new look can be customized with a few different color combinations, but they generally all consist of muted tones that exude old-world luxury more than the heavy-handed blue hues on Ford's version of Sync. One convenient commonality between the two is Apple CarPlay and Android Auto capability, both of which require wired connections. Some may find the functionality of the Apple/Android interfaces to be compromised as detailed in our Ford Escape interior driveway test). Sync 3 has a bottom bar of quick toggle, commonly-used apps, and a Home button in the top left corner. It makes getting to any particular set of menus quick and painless. Squared-off icons are used within menus with large font and intuitive scrolling functionality. There are no redundant scroll wheels or touchpads to control the screen interface in any of LincolnÂ’s vehicles, so youÂ’ll need to be comfortable with a touchscreen. Thankfully, there are hard buttons on the dash for the climate controls and common audio functions.  Lincoln Sync 3 Infotainment View 10 Photos In the Lincoln Navigator weÂ’re using to demonstrate the technology, Sync 3 is smooth and generally free of hiccups. However, itÂ’s not infallible and tablet-smooth as plodding through BMWÂ’s or MercedesÂ’ latest infotainment systems is. Lincoln uses Sync 3 on all of its current models, and in the Navigator, itÂ’s playing on a large 10-inch screen. The added luxury features for Lincolns tends to dictate all of the extras you see in the software. There are settings for a vast array of ambient lighting, hugely complex seat controls (for the 30-way massaging seats) and a number of customization options for the excellent Revel audio system (optional). Lincoln differentiates itself even further with the fully digital instrument cluster flanking the big screen.