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McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

2020 Lincoln Aviator First Drive | The Real Deal

NAPA VALLEY, Calif. – We're in Yountville, a town that's equal parts hoity and toity. The restaurants are adorned with the names of Top Chef Masters and the gas station offers wine tasting. A store that exclusively sells Panama hats will be opening soon. It's in places like these where the 2020 Lincoln Aviator needs to be taken seriously. When the local bakery is a Bouchon, chances are the local populace isn't going to be fooled out of their Audis, BMWs and Mercedes by sub-standard merchandise. The Aviator needs to be the real deal.  It is. There is a sophistication to its engineering and driving experience, plus a distinctive, tasteful style that should collectively meet lofty expectations and attract the desired inquisitive responses from fellow Yountvillians. Indeed, this three-row luxury crossover is no half-hearted, badge-engineered effort as Lincolns of the past were. Though it shares its rear-wheel-drive architecture with the new Ford Explorer, the two differ greatly, and Lincoln's own engineers casually speak of the advantages of "developing their own platform from the ground up." As in, this platform is as much their baby as Ford's, and not something that was sent over from HQ with orders to slap on some different styling and call it a day. For instance, the front and rear suspension designs are different, in part to accommodate the Aviator's unique pair of available damping systems: standard adaptive dampers and an optional air suspension that's height-adjustable, load-leveling and reactive to input from a forward-facing camera to pre-set itself for bumps in the road. We only sampled the latter, and despite our test Aviator being shod in massive 22-inch wheels, it soaked up the gnarled pavement around Napa Valley with no nervousness over smaller bumps or impact harshness over bigger ones. It also doesn't bound about as the springy new Explorer does. The Aviator is impressively planted, even in its most comfort-oriented driver mode of "Normal," and possesses a composure that was not expected given Lincoln's emphasis on comfort, effortlessness and "quiet flight." 2020 Lincoln Aviator Interior View 9 Photos Indeed, the Aviator can be hustled quite capably around some pretty serious mountain roads thanks to the advanced suspension and inherent chassis balance afforded by its rear-drive-based architecture (all-wheel drive is optional).

Lincoln to resurrect old nameplates for China?

Judging by the success that many luxury automakers are currently experiencing in China, it's no surprise that Lincoln plans to take advantage of the situation by peddling its wares across the Pacific. Lincoln will open its first Chinese dealership next year, but potential buyers there won't be mucking through the same alphabet soup of car names found in American showrooms. USA Today reports that Ford's luxury car division could revert back to legacy names (like Continental and Zephyr) in China while keeping the MK_ names here in North America.
In speaking to Ford exec Jim Farley during the LA Auto Show, USA Today says that Lincoln could switch its naming structure as models are refreshed. Farley didn't confirm that the naming revamp would be a China-only decision, but article leaves little hope that American buyers will get to see the return of classic names anytime soon.
Why would Ford rehash old Lincoln names for China only? Buyers there seem to have a better historical associations with the nameplates than in the US. Chinese also still hold Lincoln in high regard, associating the marque with use by prominent government officials.