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Lincoln dons the Black Label

"We're really trying to simplify for the customer on their terms." - Paul Bucek
Lincoln is launching a Black Label service and customization program in December at 32 dealerships across the country in a bid to attract new and more upscale customers.

2019 Lincoln MKC crossover dials up the luxury perks

Lincoln is taking the wraps off its 2019 MKC, which hits showrooms next summer, revealing a substantially refreshed, more stylish compact luxury crossover that adds new driver-assistance and connectivity technologies and a host of premium ownership perks and options. They include new Black Label personalized trim themes and the ability to pick an exclusive dinner from a curated list of chef-driven restaurants. As we previously forecast, the MKC gets the new Continental-style grille, plus new LED headlamps and a neat touch in a Lincoln welcome mat illuminated on the ground from underneath both front doors to welcome driver and passenger. It also adds new driver-assist features including a pre-collision assist warning and braking system that can detect pedestrians, plus available options like lane-keeping alerts, parallel-parking assistance and a blind spot information system. Owners can also opt for the Lincoln Black Label treatment, which includes premium trim upgrades but also a roster of membership perks: annual vehicle detailing, anytime carwashes and access to a curated list of restaurants where feted chefs will prepare a special dining experience. There are three Black Label themes, each inspired by the arts, travel, fine food and culture: Modern Heritage, defined by a clean, modern aesthetic and Vianca White Venetian leather Indulgence, which lives up to its billing with surfaces trimmed in Venetian leather and Alcantara and accents from Ziricote wood And Center Stage, inspired by the world of theater, featuring a diamond-L perforation pattern on the Alcantara cloth inserts finished with precisely stitched Foxfire Red piping, exotic wood accents and Jet Black Venetian leather with Firefox Red accents. In addition, the Reserve trim features a Rialto Green cabin with black ash wood accents, which Lincoln says reflects a current theme popular in high fashion. Other options include a panoramic roof and heated and cooled seats. As part of what the Ford sub-brand calls the "effortless ownership experience," the MKC will come with standard pickup and delivery service to and from dealerships for service visits, plus the use of a loaner Lincoln while the car is being worked on. Lincoln says it's the only luxury brand that offers such a service standard.

Conan O'Brien takes McConaughey's Lincoln ad to its logical conclusion

We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles.
The now much darker commercial probably isn't how Lincoln would prefer the MKC to be marketed, but really in a few of the actual ads, McConaughey already seems moments away from breaking into a full Rustin Cohle from True Detective impression. The cadence and tone of his voice are just so close to that character, especially in the one where he's talking to the bull standing in the middle of the road. It very nearly verges on parody anyway; Conan is just turning all of this up to 11.
It's a little surprising that the writers didn't dig a little deeper into the McConaughey oeuvre for the parody. Maybe McConaughey could have taken the MKC for a party at the Moon Tower from Dazed and Confused. In any case, it's worth a quick watch, so check it out.