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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Lincoln reveals the posh and powerful 2018 Navigator

If you were a fan of the Navigator concept from last year's New York show, we've got good news. The production Navigator looks just like it. Sure there are subtle changes. The gullwing doors are gone, but no one should be surprised by that. A side effect is that it has conventional chrome door handles, too. The lower grille in the front bumper is a tad different, and the rear taillights are a bit thicker, but the overall look has stayed the same. That includes the tall, regal grille with a mesh consisting of Lincoln badge outlines, the side vents on the fenders, and those beautiful, intricate turbine wheels. On the top-of-the-line Black Label models, the Navigator gets an illuminated badge that lights up with the puddle lights when the driver approaches. View 15 Photos Since the Navigator is based on the Ford Expedition, it's unsurprising that they're very similar mechanically. The Navigator has aluminum construction, and it's propelled by a version of the twin-turbocharged 3.5-liter V6 found in so many Ford products. However, the Navigator's engine makes an impressive 450 horsepower compared with the expected 375 horsepower from the Expedition. Those plush ponies goes through a 10-speed automatic transmission. Inside, the Navigator stays true to the concept, and most important, shares essentially nothing with the plebeian Expedition. Like in the concept, the dashboard is low and wide and features plenty of wood and leather. The instrument panel is a configurable 12-inch display, and to its right is an upright, floating touch screen for infotainment. The buttons for shifting hang off the trailing edge of the dashboard, where a gap opens between it and the center console. The console houses the climate control buttons, and rises to meet the dash. Aside from the luxurious dash, occupants are treated to the Continental's 30-way adjustable front seats, which are heated and cooled. The interior should be whisper quiet as well, thanks to laminated front and side glass. This should allow passengers to better enjoy the available 20-speaker Revel II sound system even more. Plenty of gizmos and tech are at the fingertips of Navigator drivers, too. One of the more unique tidbits of technology are the adaptive headlights. At low speeds, the headlight beam is very wide to illuminate objects or pedestrians on the sides of the road. However, at high speeds, the beam narrows to reduce glare from street signs.

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.