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Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Submit Your Questions for Autoblog Podcast #403

We're set to record Autoblog Podcast #403 this evening. Check out the topics below or drop us your questions and comments via the Q&A module. And don't forget to subscribe to the Autoblog Podcast in iTunes if you haven't already done so. To take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics For Autoblog Podcast Episode #403
Ford investing $5B in Lincoln

Updated Ford Expedition and Lincoln Navigator caught in new spy photos

Face-lifted Ford Expedition and Lincoln Navigator prototypes were spotted in the wild Monday wearing fairly extensive camouflage disguising updated bodywork for the 2022 model year. Ford's two body-on-frame offerings (BOFferings? Nope. Pretend that didn't happen.) are both due for a nip and tuck, and with GM's fresh slate of full-sizers now available, the timing couldn't be more perfect.  There's not much we can discern from this Navigator prototype. The camo does a good job of masking whatever Lincoln has in store for the nose, but the tailgate has some discernible updates, including a significantly more pronounced recess for the license plate that also appears to be mounted higher on the hatch. This would likely indicate that the rear lighting scheme is getting an overhaul, as there doesn't appear to be enough room between the lower edge of the glass and the plate for the current scheme to be preserved.  The Expedition, on the other hand, has quite a bit going on. For starters, this prototype is not sporting the chrome-and-polish look we've come to associate with these often-blingy SUVs. Instead, we see a set of Goodyear Wrangler all-terrains on what appear to be 18" wheels, which are positively dwarfed by the turbine-style wheels on the Lincolns. Leaning even harder into the off-road theme, this prototype is not wearing the scalloped front air dam seen on other Expeditions. While it may have been removed for testing purposes, its absence (or replacement) would certainly do wonders for the big SUV's approach angle. Elsewhere, we can see what appear to be a new set of tail lights, and it would be safe to assume based on the camo that we'll see new front and rear bumper treatments.  We can also see a bit of the Expedition's interior, and there are quite a few things to note on this front. For starters, the prominent, vertically oriented infotainment screen takes after the Mustang Mach-E's unit. This is significant not only on spec, but also because it signals that the Expedition's interior will be departing more significantly from that of the F-150.  Related Video: