Collectable Gorgeous Show Award Winner Lincoln Mark Iv 1972 64105 Original Miles on 2040-cars

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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Ford expands door-latch recall to 156k more vehicles, nearly 550k total

Ford is being inundated with recalls as of late. Just days ago it called in over 590,000 cars for a variety of issues. Now, the Blue Oval has announced an expansion of its door latch campaign to cover an additional 156,000 vehicles in North America. Counting the original 389,585 cars, this has brought the total to 545,906. Under this expansion, the same models are affected, but Ford is broadening the coverage dates in some cases. The recall covers the 2011-2014 Fiesta, 2013-2014 Fusion, and 2013-2014 Lincoln MKZ; there are 456,440 units in the US, 50,681 in Canada, and 38,785 in Mexico in need of repair. In these vehicles, a door might not latch because of a broken pawl spring tab. Even if a passenger can successfully close it, the faulty part could unlatch while driving. According to Ford, there are two allegations of doors bounding back and hitting a person. There's also one possible accident from a door opening and striking another vehicle. Dealers will replace all of the latches to fix the problem. Related Video: MAY 1, 2015 | DEARBORN, MICH. FORD EXPANDS DOOR LATCH SAFETY RECALL IN NORTH AMERICA DEARBORN, Mich., May 1, 2015 – Ford Motor Company is expanding a safety recall regarding door latches to include approximately 156,000 more vehicles at the request of the National Highway Traffic Safety Administration, bringing the total to 545,906 vehicles in North America. The door latch in certain vehicles may experience a broken pawl spring tab, which typically results in a condition where the door will not latch. If a customer is then able to latch the door, there is a potential the door may unlatch while driving, increasing the risk of injury. Ford is aware of a total two allegations of soreness resulting from an unlatched door bouncing back when the customer attempted to close it, and one accident allegation when an unlatched door swung open and struck the adjacent vehicle as the driver was pulling into a parking space. Affected vehicles include certain 2011-14 Fiesta vehicles built at Cuautitlan Assembly Plant, Nov. 3, 2009 to May 31, 2013; certain 2013-14 Fusion vehicles built at Hermosillo Assembly Plant, Feb. 1, 2012 to May 31, 2013; certain 2014 Fusion vehicles built at Flat Rock Assembly Plant, April 12, 2013 to April 26, 2013; and certain 2013-14 Lincoln MKZ vehicles built at Hermosillo Assembly Plant, Feb. 1, 2012 to May 31, 2013. There are 456,440 vehicles in the United States and federalized territories, 50,681 in Canada and 38,785 in Mexico.

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.