1998 Lincoln Mark Viii Lsc Sedan 2-door 4.6l on 2040-cars

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Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

Lincoln again asking dealers to move out from under Ford's roof

Lincoln is once again looking at ways to stand out from parent company Ford and establish itself as a credible player in the luxury segment. The company has returned to its plan for standalone showrooms to give its sales and image a boost. In 2018, Lincoln asked 150 Ford-Lincoln dealerships in its 30 biggest American markets to make plans for a standalone showroom by July 2019, and inaugurate it by July 2021. Of those stores, 72 signed on — but the others resisted, partly because the move requires investing millions of dollars. Lincoln put the campaign on hiatus in December 2018, and now Automotive News has learned it's ready to relaunch the plan after finding a middle ground that satisfies both executives and store owners. The publication said dealers gained more freedom to choose how big of a store they build; square foot requirements are no longer tied to the market size. Lincoln also agreed to treat dealers who don't comply more fairly, notably by reducing financial penalties, and it made the aforementioned deadlines more flexible. Standalone Lincoln stores must now be completed by July 2022. The move makes sense, at least on paper. As Autoblog reported in 2018, research shows dealers with standalone showrooms sell more cars. The handful of Lincoln retailers that sell cars in purpose-built showrooms have seen their sales increase considerably faster than those who display the firm's models next to Ford-badged vehicles. Customers "want to buy a luxury product in a luxury environment," explained Robert Parker, Lincoln's head of marketing, at the time. Lincoln was historically tied to Mercury, though the Continental also incongruously shared showroom space with the De Tomaso Pantera during the early 1970s. Lincoln moved under Ford's roof when Mercury was done away with in 2011, and it began experimenting with standalone stores in the early 2010s. Auto News Lincoln

2025 Lincoln Navigator spy photos reveal overhauled styling

Prototypes of the 2025 Lincoln Navigator have been circulating for several months, but this is the first time we've seen one wearing less-modest camouflage, showing off elements of its new body and trim for the first time. Lincoln's big family hauler has been around long enough — since 2018, in fact — that it's due for a redesign. It was updated in 2022, when it gained BlueCruise (then called Lincoln ActiveGlide, a name the brand has since left behind) and lost a little horsepower. From what we can see here, the 2025 Navigator will retain most of its core styling. The belt line crease on its flanks is still obvious beneath this camo, as is the gradual taper to the rear portion of the greenhouse. The hood appears to retain its generally soft shape, and in fact may even be more bulbous than the one it replaces. We can also see from the front angle here that Lincoln is playing around with the Navigator's lighting "signature," with more upright components likely replacing the narrow, horizontal slits under the current model's swoopy headlamps.  The changes in the rear appear to head in the other direction. Rather than softening the tailgate, Lincoln's designers seem to have put down their sanders in favor of chisels. The sharp outward protrusion beneath the rear glass is new, and we're guessing it houses a full-width taillight setup similar to, but more pronounced than, the current look.  Details remain sparse, but with Cadillac inching ever closer to releasing the Escalade IQ (it's due next summer), we wouldn't be surprised to hear that Lincoln is stepping up its electrification game for the next round. The company's 10-speed automatic transmission was designed from the ground up to handle a hybrid system. Is it time? Related video: Featured Gallery 2025 Lincoln Navigator Spy Photos View 11 Photos Green Rumormill Spy Photos Lincoln SUV Future Vehicles Luxury