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Lincoln again asking dealers to move out from under Ford's roof

Lincoln is once again looking at ways to stand out from parent company Ford and establish itself as a credible player in the luxury segment. The company has returned to its plan for standalone showrooms to give its sales and image a boost. In 2018, Lincoln asked 150 Ford-Lincoln dealerships in its 30 biggest American markets to make plans for a standalone showroom by July 2019, and inaugurate it by July 2021. Of those stores, 72 signed on — but the others resisted, partly because the move requires investing millions of dollars. Lincoln put the campaign on hiatus in December 2018, and now Automotive News has learned it's ready to relaunch the plan after finding a middle ground that satisfies both executives and store owners. The publication said dealers gained more freedom to choose how big of a store they build; square foot requirements are no longer tied to the market size. Lincoln also agreed to treat dealers who don't comply more fairly, notably by reducing financial penalties, and it made the aforementioned deadlines more flexible. Standalone Lincoln stores must now be completed by July 2022. The move makes sense, at least on paper. As Autoblog reported in 2018, research shows dealers with standalone showrooms sell more cars. The handful of Lincoln retailers that sell cars in purpose-built showrooms have seen their sales increase considerably faster than those who display the firm's models next to Ford-badged vehicles. Customers "want to buy a luxury product in a luxury environment," explained Robert Parker, Lincoln's head of marketing, at the time. Lincoln was historically tied to Mercury, though the Continental also incongruously shared showroom space with the De Tomaso Pantera during the early 1970s. Lincoln moved under Ford's roof when Mercury was done away with in 2011, and it began experimenting with standalone stores in the early 2010s. Auto News Lincoln

2022 Lincoln Navigator revealed with tech updates, hands-free driving, new Black Label themes

Last week, Lincoln Motor Company teased its updated, enhanced and even more upscale Navigator SUV for the 2022 model year. Today, Ford’s luxury brand has unveiled this mid-cycle refresh with improved technology — including the Lincoln ActiveGlide hands-free driving system and over-the-air software updates — plus two new available themes for the line-topping Black Label trim level. Starting with tech, Lincoln launches the first iteration of its ActiveGlide advanced driver assistance tech, which, like FordÂ’s new BlueCruise technology, allows for hands-free highway driving if the right conditions are met. It leverages adaptive cruise control with stop-and-go capability, lane centering and traffic sign recognition to allow for hands-free driving on over 130,000 miles of divided highways across North America. Similar to GMÂ’s Super Cruise system, ActiveGlide monitors the driverÂ’s head and eye positions with a driver-facing camera to unsure their attention remains on the road ahead of them, ready to take over driving functions if need be. The 2022 Navigator also employs Lincoln Enhance, which is the branded name for its over-the-air software update capability. This allows Lincoln to make improvements, install new features and even provide some preventative maintenance without it needing to be brought in for service. Lincoln promises this allows the “Navigator to get even better over time.” This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lincoln says it has streamlined its Amazon Alexa experience to respond to more natural language. You can use Alexa in the car the way you normally would with the digital assistant, or you can connect the Lincoln Way app for Alexa to control certain car features — locks, remote start, checking on vehicle status — from your Alexa-enabled home or mobile device. The 2022 Navigator also benefits from AmazonÂ’s Fire TV service for the rear-seat entertainment. It even includes 16 GB of built-in storage so you can watch your favorite Prime Video content on the road without connectivity. ThereÂ’s an updated Sync 4 infotainment system with a larger 13.2-inch center screen, improved voice recognition and navigation, and a Constellation design theme that carries over to the digital instrument cluster and the refreshed head-up display. In the second row, occupants now have a digital control module for rear climate and audio settings.

2017 Lincoln Model Year Preview and Updates

For those wondering if there's more to Lincoln than a reflective Matthew McConaughey, the debut of Lincoln's all-new Continental - pictured above - should emphatically answer the question. But aside from a refresh here and there, the Continental is effectively 'it' for the 2017 model year. LINCOLN CONTINENTAL: Although the new Continental may not represent the design stretch Lincoln enthusiasts might have hoped, it's a significant step when compared to the Fusion-based MKZ or displaced MKS. With available all-wheel drive and up to 400 horsepower and 400 pound-feet of torque, the Continental is described by Lincoln as targeting 'culturally progressive clients who define luxury on their own terms.' In short, this isn't a me-too interpretation of German or Asian luxury; it's the Lincoln Motor Company's interpretation of American luxury, on sale in the spring of '17. MKZ: A freshened design with all-new, Continental-esque front fascia offers an upgraded interior, new technology and available Revel Audio. MKC: It is a year of minor tweaks for Lincoln's compact crossover. A power liftgate is now standard, while Auto Start-Stop is available on MKCs equipped with the 2.0-liter and all-wheel drive, standard on 2.0-liter front-wheel drive. And the MKC receives Sync 3 plus Apple CarPlay and Android Audio. MKT: Aside from color revisions, Lincoln's livery car/crossover is unchanged. MKX: Lincoln's midsize, Edge-based crossover receives little more than color changes for 2017. NAVIGATOR: Lincoln's biggest SUV navigates the model year with few changes except for color. However, with the announcement of an all-new Ford Expedition – on which the Navigator is based – in showrooms this fall, an all-new Navigator can't be far behind it. Lincoln Car Buying whats new 2017