1990 Lincoln Mark Vii Bill Blass Sedan 2-door 5.0l on 2040-cars

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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Ford extends shutdown, Stellantis confirms layoffs due to chip shortage

Ford and Stellantis this week announced new production cuts due to the global semiconductor shortage, with popular models including the Ford F-150 and Jeep Grand Cherokee facing cuts. Stellantis plans to temporarily lay off workers at one facility as production is curtailed.  According to Automotive News, Ford is extending shutdowns at some of its North American facilities into May. The Blue Oval has been forced to reduce or idle production of both its redesigned F-150 pickup and the popular Explorer due to the chip shortage. The Mustang, Transit, Edge, Lincoln Nautilus and Aviator will also continue to be affected. Stellantis is planning to temporarily lay off workers at a Jeep plant in Detroit during April and May due to a shortage of semiconductor chips. The company will cut two work crews at its Jefferson North plant in Detroit for three weeks starting April 26, then call them back and lay off a third crew from May 17 through the week of May 31, according to a schedule obtained by Bloomberg News. The plant on Detroit’s east side normally operates two shifts with three work crews six days a week to keep it running 20 hours a day. “Stellantis continues to work closely with our suppliers to mitigate the manufacturing impacts caused by the various supply chain issues facing our industry,” company spokeswoman Jodi Tinson said in a statement. “Due to the unprecedented global microchip shortage, Jefferson North will adjust its production schedule through the end of May.” Jefferson North employs about 4,800 hourly workers and makes the Jeep Grand Cherokee, the top-selling Jeep model last year, and the Dodge Durango SUV. A redesigned version of the Grand Cherokee is scheduled to start production in August, according to researcher AutoForecast Solutions. This article contains reporting from Bloomberg. Plants/Manufacturing Ford Jeep Lincoln Technology chip shortage

2020 Lincoln Corsair revealed with baby Aviator looks

NEW YORK — Since Ford has unveiled the new Escape, it only makes sense that Lincoln would reveal its redesigned Escape-based luxury crossover, the 2020 Lincoln Corsair. The new crossover takes the place of the also-Escape-based MKC. Design-wise, the only real giveaway that the Corsair is built off the Escape's front-drive platform is the short stretch between the base of the A-pillars and the front wheels. Otherwise, the Corsair simply looks like a scaled-down Aviator. While not particularly groundbreaking, it's far from a bad choice, as it looks both broad-shouldered and sleek with a big front fascia and gently falling roofline. Even better, the interior clearly takes cues from the bigger Lincoln crossovers and SUVs with a horizontal layout, lots of chrome, and a bit of a midcentury modern feel. The Corsair does get unique touches such as a full-width air vent design, and a center stack that juts out unsupported from the dashboard. It's the inverse of the Aviator and Navigator control stacks. Lincoln's 24-way power adjustable front seats will be available as an option, while manual sliding and reclining rear seats are standard. Lincoln also touts sound-deadening features such as a dual-wall firewall panel and active noise canceling as standard features. Owners will also be able to use their cellphones as keys to access the car and to control functions from afar, storing settings for the infotainment, seats and climate control among other things. A key fob still comes with the car, and if a phone goes dead, the car can still be accessed and started using both the outside keypad and the infotainment touchscreen. Phones can be deactivated remotely, too, in case of it being stolen or lost. With Escape underpinnings come powertrains similar to that crossover. But the Corsair starts its line with the Escape's top-rung engine, a 2.0-liter turbocharged inline-four making 250 horsepower and 275 pound-feet of torque. It comes with front-wheel drive as standard, but all-wheel drive is available. According to the Corsair's lead engineer, John Jraiche, the all-wheel-drive system can shift 100% of power to the front or rear. It also disengages the rear wheels when not needed for improved efficiency. The other engine announced is a 2.3-liter turbocharged inline-four making 280 horsepower and 310 pound-feet of torque. This engine isn't available on the Escape, and it comes standard with all-wheel drive.