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Lincoln announces its first EV will be built on Rivian platform

Confirming months of reports, Lincoln announced that its first fully electric vehicle will be based on the Rivian electric platform. That platform will underpin the Rivian R1T pickup truck and R1S SUV. Lincoln didn't specify whether this EV will be a car, truck or SUV, but all signs point to an SUV. The company highlighted its revamp of crossover and SUV models and how they've helped increase the brand's sales. Rivian's CEO R.J. Scaringe also said previously that it would build an SUV for Lincoln. In that same report, Scaringe noted that the Lincoln electric SUV would launch sometime in 2022, and it would be built at the factory in Illinois where it will also build the R1T and R1S. The R1T and R1S are expected to go into production at the end of 2020. Based on what we know about the Rivians, it could have a range from 230 to 400 miles and output as high as 800 horsepower from a quartet of motors. The production of the Lincoln electric SUV on the Rivian platform in the Rivian factory may also be a factor in Rivian lowering the prices of its vehicles. The base R1T was initially priced around $70,000 and the base R1S at around $72,000. But with the addition of the third Lincoln variant, now has more vehicles to recoup development costs. Related Video:    

Ford announces bevy of recalls, 2 of which are recalls on recalls

Ford has announced five separate recalls, affecting 202,000 vehicles built between 2005 and 2014.
It's not been a great couple of weeks for Ford. On October 30, the company announced a 205,000-unit recall, and yesterday, it was revealed that the Ford brand's year-over-year sales were down over 5,000 units while the company itself was down 3,000 units over through October. Now, the company has announced five separate recalls affecting 202,000 vehicles built between 2005 and 2014.

Analysts warn Lincoln shouldn't follow Ford out of the sedan market

Lincoln looks set to mimic Ford's on-going shift away from sedans. The move makes sense on the surface, but analysts warn the luxury brand needs to keep some low-riding models in its portfolio. The company's current lineup includes two sedans, the MKZ and the Continental, plus five SUVs. The sedans aren't long for this world, according to The Detroit Free Press. The publication learned Ford's Hermosillo, Mexico, factory will stop manufacturing the MKZ in late 2020 or early 2021, and it pointed out UAW documents note Continental production will continue "through its product lifecycle." In other words, it's the last model on the Continental branch of the Lincoln family tree. These two nameplates represent 23.3 percent of Lincoln's annual sales so far in 2019, which is a surprising and respectable statistic. One in four cars the company sells is a sedan. The problem is that they accounted for 27.6 percent of the firm's sales in 2018, and that number will continue to fall in 2020 as customers flock towards crossovers and SUVs. And yet, exiting the sedan market isn't the right answer for a company that wants to re-establish its reputation as a luxury automaker. Eric Noble, the president of consulting firm CarLab, told The Detroit Free Press about 40 percent of American buyers in the market for a luxury car choose a sedan. The Chinese market — where Lincoln hopes to gain a secure foothold in the coming years — also has a healthy appetite for sedans. Going SUV-only is a strategy that might work well in the United States, but it doesn't suit Lincoln's ambitions. Germany's big three luxury brands all have a flagship sedan at the top of their range. We can't argue against sales data; the sedan market is shrinking. There are ways to keep buyers in the fold, however. The Continental is a stellar effort from the brand, and a solid foundation on which to build. Noble pointed out Lincoln could use the rear-wheel drive platform found under its Aviator and Ford's latest Explorer to build a four-door model with a fastback-like roof line in the vein of the Audi A7. It's a sleeker, sexier body style that tends to attract more buyers than a more conventional three-box sedan, which is often criticized as old-fashioned. Automakers can normally get away with charging a little bit more for these cars; the A7 is more expensive than the A6, for example. Electrification could be the Lincoln sedan's saving grace.