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Lincoln is changing the way it sells cars (for the better)

Tucked inside an outdoor shopping complex in Scottsdale, Arizona, among various trendy stores is something one would’ve thought hilariously out of place not so long ago: a Lincoln dealer. But this isnÂ’t any old dealership, Lincoln or otherwise. This would be the Sanderson Lincoln Boutique, the first of its kind for FordÂ’s luxury brand. Walk through the big glass doors and youÂ’re greeted by a 2022 Navigator on your right, a 2022 Aviator Grand Touring straight ahead, and to your left, an expansive coffee bar. Vintage promotional images from LincolnÂ’s midcentury glory years line the walls, which is a treat to anyone fond of that automotive era. There are smaller seating areas elsewhere, including one enclosed in glass presumably for more privately discussing a sale, but the overall vibe is reminiscent of an airline lounge. There are also no sales people: Those on hand are salaried product specialists who get paid the same whether you buy a car or not. Oh, and baristas, there to whip up some caffeine free of charge whether you buy a car or not. That seems like a recipe for being popular with teenagers, but I digress. Lincoln is planning for other such boutique stores, but the decision to create this one was all on an individual dealer, Sanderson Lincoln, with the full support of Lincoln. And according to Lincoln President Joy Falotico, such boutique stores and their car-buying model could complement radical changes already happening elsewhere in the car-buying realm. In short, the ongoing supply shortage is set to change everything. Customers are not only getting used to waiting for cars, but also ordering them and therefore getting exactly what they want. ThatÂ’s where boutique stores come in. At the same time, Lincoln and its dealers see the value in not keeping huge inventories of cars that will end up discounted or incentivized. Yes, that means being able to keep prices higher, which is a giant part of this, but it also means theyÂ’ll be delivering cars customers actually want. “We donÂ’t intend to go back to the old model of (overabundant) dealer inventory,” Falotico definitively said. She elaborated that moving to a model where customers increasingly order their cars could increase the build possibilities and opportunities for customization.

2021 Jeep Grand Cherokee L vs Big Three-Row Crossovers | Spec comparison

The three-row 2021 Jeep Grand Cherokee L is here, entering an ever-growing segment of big crossovers that Jeep has ignored since the Commander of the late 2000s. Of course, the Dodge Durango has basically been a three-row version of the current Grand Cherokee with Dodge styling and a different interior, so it's not like The Corporate Entity Formerly Known as Chrysler has been without a contender in the segment. Jeep is a stronger brand than Dodge, however, and the three-row midsize segment is stronger than those with two rows (there's a vast sales difference between the Chevrolet Traverse and Blazer, as well as the Honda Pilot and Passport). In other words, the Grand Cherokee L could be a very big deal. It is also, quite literally, a very big deal. As you're about to see, it is now the largest three-row crossover, besting the length, wheelbase and height of even the gargantuan Traverse. There's more to the story than that, however, so we put together the below comparison chart to show you how the new Grand Cherokee L lines up on paper versus the biggest three-row crossovers. That includes the 2021 Ford Explorer, 2021 Kia Telluride, 2021 Hyundai Palisade and 2022 Chevrolet Traverse. This group also represents some of the strongest entries in the segment as well as those we feel are most likely to be considered alongside the big Jeep. To that end, we also included the 2021 Lincoln Aviator in the chart since its base price is actually less than what we anticipate the luxurious, range-topping Grand Cherokee L Overland and Summit trim levels to start.  Engines and drivetrains Note the differences in curb weight here. The Grand Cherokee L has the highest base curb weight of the group apart from the high-lux Aviator, yet its 3.6-liter V6 has the least amount of power and torque. Therefore, it'll be surprising if it's not the slowest in the group. There's of course the Hemi V8 available on the top Overland and Summit trim levels, but again, a hefty curb weight works against it. At 5,330 pounds, the lightest V8-powered JGCL weighs 600 pounds more than V6-power Explorer Platinum and ST models. On the other hand, nothing can touch the Hemi Jeep's towing capacity, and only the 400-hp Aviator betters the Jeep's base V6. Its 6,200-pound towing capacity greatly outdoes the 5,000-pound limits of not only the Telluride, Palisade and Traverse, but most others in the segment as well.

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.