1978 Lincoln Mark V Base Coupe 2-door 7.5l on 2040-cars

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Lincoln to get high-end Harman Revel audio in 2015

"They've never been in autos before, and this is going to be an absolute point of differentiation for us." – Matt VanDyke Lincoln executive Matt VanDyke admits he was "moderately interested" when he heard his brand was considering a partnership with a high-end speaker company. Then he listened to the silky sound they made. "I sat there and I was blown away," he said. That may be overselling the speakers, but they do sound good – we know, we've checked 'em out. Lincoln is betting subtle enhancements – like Harman's Revel audio systems – will help the historic automotive brand appeal to a new generation of buyers. The companies announced a 10-year deal on Wednesday to place Revel speakers in Lincoln cars and trucks beginning in 2015 models. Terms were not disclosed. Though Revel is a new name, Harman has long offered a wide array of car under other brands, including Harman Kardon, Infinity and Lexicon. The partnership launches with the next-generation MKX crossover (concept version shown above), which arrives in showrooms in 2015, and the speakers will be available on other Lincoln models, too. Revel is Harman's top-of-the-line brand that's marketed to audiophiles, and its home systems can easily cost several thousand dollars or more. In Lincolns, passengers will be able to tune their Revel system to three settings: normal stereo sound; "audience," which creates concert-like acoustics; and "on-stage," which is designed to make passengers feel like they're standing among the band. Revel and Lincoln designers also collaborated on the style of the speaker grilles to integrate them into the vehicles, and the uplevel Revel system, called Ultima, will use aluminum covers. "They've never been in autos before, and this is going to be an absolute point of differentiation for us," said VanDyke, Lincoln's global director. Though Revel is a new name to the auto sector, Harman has long offered a wide array of in-car audio and infotainment systems under other brands, including Harman Kardon, Infinity and Lexicon. The Revel partnership is part of Lincoln's efforts to elevate its image and make the brand more relevant to new and younger customers. Lincoln's Black Label line, a customization and service program, will launch at 32 dealerships in six states this year, before expanding nationwide in late 2015. Additionally, Lincoln signed Oscar-winner Matthew McConaughey to star in its advertisements.

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

Ford, Stellantis workers join those at GM in ratifying contract that ended UAW strikes

DETROIT — The United Auto Workers union overwhelmingly ratified new contracts with Ford and Stellantis, that along with a similar deal with General Motors will raise pay across the industry, force automakers to absorb higher costs and help reshape the auto business as it shifts away from gasoline-fueled vehicles. Workers at Stellantis, the maker of Jeep, Dodge and Ram vehicles, voted 68.8% in favor of the deal. Their approval brought to a close a contentious labor dispute that included name-calling and a series of punishing strikes that imposed high costs on the companies and led to significant gains in pay and benefits for UAW workers. The deal at Stellantis passed by a roughly 10,000 vote margin, with ballot counts ending Saturday afternoon. Workers at Ford voted 69.3% in favor of the pact, which passed with nearly a 15,000-vote margin in balloting that ended early Saturday. Earlier this week, GM workers narrowly approved a similar contract. The agreements, which run through April 2028, will end contentious talks that began last summer and led to six-week-long strikes at all three automakers. Shawn Fain, the pugnacious new UAW leader, had branded the companies enemies of the UAW who were led by overpaid CEOs, declaring the days of union cooperation with the automakers were over. After summerlong negotiations failed to produce a deal, Fain kicked off strikes on Sept. 15 at one assembly plant at each company. The union later extended the strike to parts warehouses and other factories to try to intensify pressure on the automakers until tentative agreements were reached late in October. The new contract agreements were widely seen as a victory for the UAW. The companies agreed to dramatically raise pay for top-scale assembly plant workers, with increases and cost-of-living adjustments that would translate into 33% wage gains. Top assembly plant workers are to receive immediate 11% raises and will earn roughly $42 an hour when the contracts expire in April of 2028. Under the agreements, the automakers also ended many of the multiple tiers of wages they had used to pay different workers. They also agreed in principle to bring new electric-vehicle battery plants into the national union contract. This provision will give the UAW an opportunity to unionize the EV battery plants plants, which will represent a rising share of industry jobs in the years ahead.