1978 Lincoln Mark V Base Coupe 2-door 7.5l on 2040-cars

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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Lincoln previews new Navigator with illuminated grille, new interior

While it's not the best-selling Lincoln, the Navigator stands proud as the company's flagship and one of its most important models in terms of image. The current-generation SUV made its debut for 2018, and it will soon receive what sounds like a round of far-reaching updates. Full details about the new-look Navigator aren't available yet, but a short preview video published by Lincoln gives us several hints. We already know that the front end gets a redesigned grille that's seemingly wider, and the teaser confirms that the central slat and the Lincoln emblem will be illuminated. Earlier spy shots suggest that the big SUV's overall proportions won't significantly change, however. Another detail revealed by the video is that the updated Navigator receives a redesigned interior. In the current model, the ignition button is located on the right side of the steering column (near where you'd expect to find the ignition barrel in an older car) and the buttons used to shift the transmission into gear are below the air vents on the center stack. In the updated SUV, the ignition button and the piano key-like shift buttons are on the center console. The steering wheel gets a cleaner-looking design, and it looks like the dashboard is new as well. There's no word on what's under the hood. For 2024, the Navigator comes with a 3.5-liter V6 that's twin-turbocharged to 440 horsepower and 510 pound-feet of torque. It spins the four wheels via a 10-speed automatic transmission. Rear-wheel-drive is no longer offered. An unverified report claims a hybrid system will join the portfolio; the 10-speed automatic was developed with electrification in mind, after all. Lincoln will unveil the Navigator on August 15, and the model should land on dealer lots for the 2025 model year. The Ford Expedition that the Navigator is closely related to is expected to receive a major round of visual and tech updates for the 2025 model year as well.

Autoblog Podcast #384

Episode #384 of the Autoblog podcast is here, and this week, Dan Roth, Steven Ewing and Chris Paukert talk about rumors that the Subaru WRX Concept styling may influence the next production model, the 2015 Chevrolet Corvette Z06, and Chris' time with the 2015 Lincoln MKC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #384: Topics: Long-term 2015 Subaru WRX introduction Subaru WRX Concept styling may see production 2015 Lincoln MKC 2015 Chevrolet Corvette Z06 In the Autoblog Garage: 2014 Mercedes-Benz E550 Cabriolet 2014 Volkswagen Jetta SEL 2014 Chevrolet Corvette Stingray Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:34:21 Rundown: Intro and Garage - 00:00 Long-term WRX intro - 27:20 WRX Concept - 37:10 Lincoln MKC - 47:49 Corvette Z06 - 01:07:18 Q&A - 01:16:18 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Rumormill Chevrolet Lincoln Mercedes-Benz Subaru subaru wrx concept