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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Editors' Picks January 2022 | Ford Maverick, Jeep Grand Cherokee and more

This month, we awarded Editors' Pick awards to a number of totally redesigned, new models. Most notable of the bunch is the 2022 Ford Maverick. Ford took a chance on a new segment, and its execution is as close to perfect as we could hope for. The Hyundai Santa Cruz is a worthy competitor, though, and was also named an Editors' Pick. Also in this list, we have the redesigned Jeep Grand Cherokee. It's an excellent SUV, and it's only going to get better when the plug-in hybrid 4xe model hits the roads. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 Jeep Grand Cherokee Quick take: Jeep's midsize SUV hits it out of the park with the latest generation. We could stand to see some powertrain innovation, but the Grand Cherokee's premium proposition is sound. Score: 8.0 What it competes with: Honda Passport, Hyundai Santa Fe, Ford Edge, Chevrolet Blazer, Nissan Murano Pros: Highly capable, luxurious interior, choices aplenty Cons: Pricey, fuel economy From the editors Associate Editor, Byron Hurd — "Jeep did almost everything right with the redesigned Grand Cherokee. Its powertrain offerings are fairly unremarkable, but the new two-row 4xe will go a long way toward addressing that. It's an otherwise fantastic, modern, luxurious Jeep SUV." In-depth analysis: 2022 Jeep Grand Cherokee First Drive Review | 1 fewer row, 1 more touchscreen   2022 Ford Maverick Quick take: The Ford Maverick offers tremendous value, efficiency, incredibly well-thought-out packaging, plenty of storage, a fairly engaging drive and ease of use, all with the utility of a pickup bed. We like the hybrid, but the EcoBoost engine and FX4 package offer more capability. Score: 8 What it competes with: Hyundai Santa Cruz Pros: Very affordable, Hybrid fuel economy, compact size Cons: Tight backseat, FWD only Hybrid, no cruise control in base trim From the editors: Green, Senior Editor John Beltz Snyder — "The Maverick is simply a dynamite package. It's smart, useful, drivable, efficient, providing affordable utility in the underserved compact pickup segment.

World's dumbest carjackers livestream themselves committing crime

Warrants were issued Monday for a trio of Cleveland carjackers who, after beating up a limo driver and stealing his car, livestreamed themselves joyriding around the city in the stolen limo. According to Cleveland.com, Brandon Lynch, a limo driver and National Guardsman, drove a couple in a hired limo from New Philadelphia, Ohio to Cleveland for game one of the Indians/Red Sox AL Divisional Series last Thursday. After dropping off his passengers at Progressive Field, he drove the stretched 2001 Lincoln to a McDonalds at Carnegie Avenue and East 30th to grab a bite and wait for the game to end. After finishing his dinner in the car, Lynch stepped out for a breath of fresh air in the parking lot when he was approached by three young men on bicycles. One of them asked Lynch if he could take them through the drive-through in the limo. "I laughed at first because I thought they were kidding," Lynch told the website. "I can't just drive someone in the limo." Lynch said no, and that's when the trio jumped him. During the scuffle the three youths choked Lynch out, punched and kicked him in the head. They then rifled through his pockets and made off in the limo. The next day, a young Cleveland resident named Jessee Varner fired up Facebook live and filmed himself and his two accomplices–Ty'Juan Philpot and Norman Henry–reenacting every 90's hip-hop video ever made from inside the stolen Lincoln. During the video they drove around town, smoke some weed, drank some 40 ounce beers, stuck their heads out of the sunroof, and generally made a nuisance of themselves while posting the evidence online. Eventually they crashed the car and fled the scene. Using evidence from the video and from DNA samples collected from a bicycle at the scene of the crime, Cleveland Police issued warrants for their arrest. The three criminal masterminds, who are well known to Cleveland's law enforcement community, remain at large. Despite a bad concussion and the loss of his car, Lynch is looking on the bright side of things. "The Indians won, so it wasn't all bad!" he said. Recent Video: News Source: Cleveland.com Auto News Humor Weird Car News Lincoln Commercial Vehicles limo carjacking cleveland