1974 Lincoln Mark Iv on 2040-cars

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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Mercedes-Maybach GLS 600 and our new long-term Acura TLX | Autoblog Podcast #661

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. This week, they talk about the cars they've been driving, including the Mercedes-Maybach GLS 600 and Audi A4, as well as the recently departed long-term Volvo S60 T8 and the new addition to the long-term fleet, an Acura TLX. In this week's news, they talk about the Stellantis merger completion, some more thoughts about GM at CES, BMW announcing an electric M car, an upcoming electric Lincoln Corsair and the possibility of an electric-only Ford Mustang in 2028. Autoblog Podcast #661 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving:2021 Mercedes-Maybach GLS 600 2021 Audi A4 S Line 45 TFSI Quattro 2020 Volvo S60 T8 2021 Acura TLX A-Spec News:Stellantis is a thing now More thoughts on GM at CES BMW announces electric M car is coming this year Electric Lincoln Corsair-E coming in 2026, report says The next-gen Ford Mustang reportedly going all-electric, arriving in 2028 Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2023 Lincoln Navigator makes changes to trim lineup and color menu

Lincoln has been doing its thing out of the way of the big headlines at Ford. The brand hasn't put out an official press release for the Navigator since August 2021, the 2023 Navigator whispering into the new year so quietly we barely noticed. The big SUV got refreshed for the 2022 model year, gaining the brand's ActiveGlide hands-free driving system, Lincoln Enhance over-the-air update capability, a larger 13.2-inch infotainment screen, two new themes for the top-tier Black Label trim called Central Park and Invitation, tweaked front and rear fascias, and a few other bits. For 2023, the changes are mostly decorative and financial. The base extended model known as the Navigator L is gone. The stretched Navigator now comes in Reserve and Black Label only. Flight Blue is no longer on the exterior palette, but Diamond Red Tricoat can be ordered for the base Standard trim as well as the Reserve and Reserve L. The sole powertrain is unchanged, that being a 3.5-liter twin-turbocharged EcoBoost V6 with 440 horsepower and 510 pound-feet of torque sending power through a ten-speed automatic to either the rear wheels or all four. 2023 Navigator prices after the $1,895 destination charge, and their increases from 2022, are: Standard: $81,620 ($3,215) Reserve: $93,830 ($4,730) Reserve L: $96,860 ($5,090) Standard 4WD: $84,620 ($3,215) Reserve 4WD: $96,530 ($5,090) Reserve L 4WD: $99,555 ($5,090) Black Label 4WD: $111,150 ($6,475) Black Label L 4WD: $114,195 ($6,475) As you can see, there are some healthy bumps compared to launch pricing for the 2022 model year. In 2022, the base model dropped by $5, three other trims rose by a few hundred, one trim rose by $1,760, and five climbed by almost $5,000. For 2023, a $5,000 increase is effectively the norm. Getting a Navigator seems to be a little easier than around this time last year when Lincoln made the model custom order only. Now the warning text reads, "Some models, trims and features may not be available. Please contact your local Lincoln Retailer for updates and assistance." Bring money. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.